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Lamp ambient

Agency: 
Published/Aired: 
January 2010
Description: 

The Espetada Rustica is a delicious meaty grilled boneless chicken from Nando’s. As part of the regional calendar for 2009, it was a major area of focus for Nando’s Oman with a lot of in-restaurant posters that came in from South Africa for adaptations in the local market. Since much of this was mostly inward communication, the agency used a delightful outdoor ambient approach to communicate the sensory ‘big sized feel’ of this exciting dish and drive in traffic. It simply created a sizzling Espetada Rustica BBQ effect on a lamp post that was exactly in close proximity to the Nando’s outlet in Qurum, Oman- substituting the lamp pole as a natural skewer by adding large chunks of ‘meat’ around it.

Creative Head: - Copy: Cherry Koshy

Advertising Agency: Asha Advertising, Oman
Creative Head - Art: Balakrishnan
Client Service: Balaji Sunderaraman

Comments (17)

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Highest Rated

ria24's picture
ria24
Activity Score 30

Hi. I wish to inform u about CONCERNED COMMUNICATOR AWARD, which is a social print advertising award (for ad professionals & freelancers only) Prize money is US $ 11,000 and there is no entry fee. Send as many entries (published or unpublished) as u wish by email on cca@epatrika.com.
All u need to do is send ur ad/s based on any social issue- fill an entry form downloadable from www.concernedcommunicatoraward.org
Last date 13th Sept. 2010

Kateter's picture
Kateter
Activity Score 2029

wtf! this is just gross.

Blashyrkh's picture
Blashyrkh
Activity Score 32882

Oman Mobile ad looks more eyecatching, sorry.

Marlus Lau's picture
Marlus Lau
Activity Score 1808

This is sort of desgusting. There should be blood on the ground, it'd complete the task.

hidearshake's picture
hidearshake
Activity Score 132

I think it is Chicken Tikka – a traditional Bar B Q food. Idea is NICE. But the execution is not delicious.

Onur's picture
Onur
Activity Score 36

what are these red things? I understand them when I read the passage

silvi's picture
silvi
Activity Score 4172

What a hell is these?????

Davosk's picture
Davosk
Activity Score 4815

Off!

Hibon's picture
Hibon
Activity Score 3736

Used to something better for Nando's

Simple ideas are the best !

satrianee's picture
satrianee
Activity Score 3748

it's shish kebab guys... are you all vegeterians or what? good idea.

everartz's picture
everartz
Activity Score 7609

right, its shish kebab.. yummy.. i tried the restaurant when i was in oman few years ago.. and i'd love to taste it back... :)

| Everartz |

Monkey1979's picture
Monkey1979
Activity Score 56

yum yum.

It's cheap, it's effective, it does its job

copywrestler's picture
copywrestler
Activity Score 51

I like it. We did a similar ad a couple years back for Wal-Mart's Grocery Store.

http://jasonpartridge.carbonmade.com/projects/2456671#17

binunk's picture
binunk
Activity Score 216

Concept is ok. but.... n fake...

mansoorbhatti's picture
mansoorbhatti
Activity Score 7
vaoleo's picture
vaoleo
Activity Score 81

A éso le llamaría uso incorrecto de los medios

Guest's picture
Guest

THE IDEA IS VERY NICE BUT PRODUCTION IS VERY BAD

ria24's picture
ria24
Activity Score 30

Hi. I wish to inform u about CONCERNED COMMUNICATOR AWARD, which is a social print advertising award (for ad professionals & freelancers only) Prize money is US $ 11,000 and there is no entry fee. Send as many entries (published or unpublished) as u wish by email on cca@epatrika.com.
All u need to do is send ur ad/s based on any social issue- fill an entry form downloadable from www.concernedcommunicatoraward.org
Last date 13th Sept. 2010

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