The Espetada Rustica is a delicious meaty grilled boneless chicken from Nando’s. As part of the regional calendar for 2009, it was a major area of focus for Nando’s Oman with a lot of in-restaurant posters that came in from South Africa for adaptations in the local market. Since much of this was mostly inward communication, the agency used a delightful outdoor ambient approach to communicate the sensory ‘big sized feel’ of this exciting dish and drive in traffic. It simply created a sizzling Espetada Rustica BBQ effect on a lamp post that was exactly in close proximity to the Nando’s outlet in Qurum, Oman- substituting the lamp pole as a natural skewer by adding large chunks of ‘meat’ around it.
Creative Head: - Copy: Cherry Koshy
4 Ways the Creative World Is Getting Civic-Minded this Election SeasonRead More
The Most Shazamed Ads of the Week: Oct. 11 - Oct. 17Read More
Think Pink: Campaigns Honor Breast Cancer Awareness MonthRead More
From the Convent to Creativity: Merlee Cruz-Jayme on Imagination in AdvertisingRead More