Nando's: Lamp ambient

The Espetada Rustica is a delicious meaty grilled boneless chicken from Nando’s. As part of the regional calendar for 2009, it was a major area of focus for Nando’s Oman with a lot of in-restaurant posters that came in from South Africa for adaptations in the local market. Since much of this was mostly inward communication, the agency used a delightful outdoor ambient approach to communicate the sensory ‘big sized feel’ of this exciting dish and drive in traffic. It simply created a sizzling Espetada Rustica BBQ effect on a lamp post that was exactly in close proximity to the Nando’s outlet in Qurum, Oman- substituting the lamp pole as a natural skewer by adding large chunks of ‘meat’ around it.

Advertising Agency: Asha Advertising, Oman
Creative Head - Art: Balakrishnan
Creative Head: - Copy: Cherry Koshy
Client Service: Balaji Sunderaraman

17 comments

Kateter's picture
Kateter
2029 pencils

wtf! this is just gross.

Blashyrkh's picture
Blashyrkh
32701 pencils

Oman Mobile ad looks more eyecatching, sorry.

Marlus Lau's picture
Marlus Lau
1807 pencils

This is sort of desgusting. There should be blood on the ground, it'd complete the task.

hidearshake's picture
hidearshake
132 pencils

I think it is Chicken Tikka – a traditional Bar B Q food. Idea is NICE. But the execution is not delicious.

Onur's picture
Onur
36 pencils

what are these red things? I understand them when I read the passage

silvi's picture
silvi
4172 pencils

What a hell is these?????

Davosk's picture
Davosk
4833 pencils

Off!

Hibon's picture
Hibon
3731 pencils

Used to something better for Nando's

Simple ideas are the best !

satrianee's picture
satrianee
3748 pencils

it's shish kebab guys... are you all vegeterians or what? good idea.

everartz's picture
everartz
7611 pencils

right, its shish kebab.. yummy.. i tried the restaurant when i was in oman few years ago.. and i'd love to taste it back... :)

| Everartz |

Monkey1979's picture
Monkey1979
56 pencils

yum yum.

It's cheap, it's effective, it does its job

copywrestler's picture
copywrestler
51 pencils

I like it. We did a similar ad a couple years back for Wal-Mart's Grocery Store.

http://jasonpartridge.carbonmade.com/projects/2456671#17

binunk's picture
binunk
216 pencils

Concept is ok. but.... n fake...

mansoorbhatti's picture
mansoorbhatti
7 pencils
vaoleo's picture
vaoleo
81 pencils

A éso le llamaría uso incorrecto de los medios

Guest's picture
Guest

THE IDEA IS VERY NICE BUT PRODUCTION IS VERY BAD

ria24's picture
ria24
30 pencils

Hi. I wish to inform u about CONCERNED COMMUNICATOR AWARD, which is a social print advertising award (for ad professionals & freelancers only) Prize money is US $ 11,000 and there is no entry fee. Send as many entries (published or unpublished) as u wish by email on cca@epatrika.com.
All u need to do is send ur ad/s based on any social issue- fill an entry form downloadable from www.concernedcommunicatoraward.org
Last date 13th Sept. 2010

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