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Nando's: Lamp ambient

Nando's: Lamp ambient
Your rating: None Average: 3.3 (32 votes)

The Espetada Rustica is a delicious meaty grilled boneless chicken from Nando’s. As part of the regional calendar for 2009, it was a major area of focus for Nando’s Oman with a lot of in-restaurant posters that came in from South Africa for adaptations in the local market. Since much of this was mostly inward communication, the agency used a delightful outdoor ambient approach to communicate the sensory ‘big sized feel’ of this exciting dish and drive in traffic. It simply created a sizzling Espetada Rustica BBQ effect on a lamp post that was exactly in close proximity to the Nando’s outlet in Qurum, Oman- substituting the lamp pole as a natural skewer by adding large chunks of ‘meat’ around it.

Advertising Agency: Asha Advertising, Oman
Creative Head - Art: Balakrishnan
Creative Head: - Copy: Cherry Koshy
Client Service: Balaji Sunderaraman

18 Comments

Kateter's picture 2040 pencils

wtf! this is just gross.

Blashyrkh's picture 21283 pencils

Oman Mobile ad looks more eyecatching, sorry.

Marlus Lau's picture 1764 pencils

This is sort of desgusting. There should be blood on the ground, it'd complete the task.

hidearshake's picture 132 pencils

I think it is Chicken Tikka – a traditional Bar B Q food. Idea is NICE. But the execution is not delicious.

Onur's picture 36 pencils

what are these red things? I understand them when I read the passage

silvi's picture 4174 pencils

What a hell is these?????

Davosk's picture 4853 pencils

Off!

Hibon's picture 3612 pencils
1

Used to something better for Nando's

Simple ideas are the best !

satrianee's picture 3782 pencils
7

it's shish kebab guys... are you all vegeterians or what? good idea.

everartz's picture 7590 pencils

right, its shish kebab.. yummy.. i tried the restaurant when i was in oman few years ago.. and i'd love to taste it back... :)

| Everartz |

Monkey1979's picture 56 pencils

yum yum.

It's cheap, it's effective, it does its job

Sideshow's picture 43 pencils

I like it. We did a similar ad a couple years back for Wal-Mart's Grocery Store.

http://jasonpartridge.carbonmade.com/projects/2456671#17

binunk's picture 211 pencils

Concept is ok. but.... n fake...

mansoorbhatti's picture 7 pencils
vaoleo's picture 81 pencils

A éso le llamaría uso incorrecto de los medios

scs7683's picture 198 pencils
4

Yeah, I got that it was a shish kebab but it's not exactly appealing and I can see how many people would miss that, especially if you're speeding by in a car.

Trade Show Giveaways: Because making the right impression to potential clients takes more than just a smile.

Guest's picture
5

THE IDEA IS VERY NICE BUT PRODUCTION IS VERY BAD

ria24's picture 30 pencils

Hi. I wish to inform u about CONCERNED COMMUNICATOR AWARD, which is a social print advertising award (for ad professionals & freelancers only) Prize money is US $ 11,000 and there is no entry fee. Send as many entries (published or unpublished) as u wish by email on cca@epatrika.com.
All u need to do is send ur ad/s based on any social issue- fill an entry form downloadable from www.concernedcommunicatoraward.org
Last date 13th Sept. 2010

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