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Nando's: Lamp ambient

Nando's: Lamp ambient
Your rating: None Average: 3.3 (31 votes)

The Espetada Rustica is a delicious meaty grilled boneless chicken from Nando’s. As part of the regional calendar for 2009, it was a major area of focus for Nando’s Oman with a lot of in-restaurant posters that came in from South Africa for adaptations in the local market. Since much of this was mostly inward communication, the agency used a delightful outdoor ambient approach to communicate the sensory ‘big sized feel’ of this exciting dish and drive in traffic. It simply created a sizzling Espetada Rustica BBQ effect on a lamp post that was exactly in close proximity to the Nando’s outlet in Qurum, Oman- substituting the lamp pole as a natural skewer by adding large chunks of ‘meat’ around it.

Advertising Agency: Asha Advertising, Oman
Creative Head - Art: Balakrishnan
Creative Head: - Copy: Cherry Koshy
Client Service: Balaji Sunderaraman

Comments

Kateter's picture 1901 pencils
Kateter | Tue, 2010-01-12 04:32

wtf! this is just gross.

Blashyrkh's picture 1411 pencils
Blashyrkh | Tue, 2010-01-12 05:22

Oman Mobile ad looks more eyecatching, sorry.

The client is not always right - Enzo Ferrari

Marlus Lau's picture 1038 pencils
Marlus Lau | Tue, 2010-01-12 06:15

This is sort of desgusting. There should be blood on the ground, it'd complete the task.

hidearshake's picture 124 pencils
hidearshake | Tue, 2010-01-12 08:31

I think it is Chicken Tikka – a traditional Bar B Q food. Idea is NICE. But the execution is not delicious.

Onur's picture 36 pencils
Onur | Tue, 2010-01-12 11:03

what are these red things? I understand them when I read the passage

silvi's picture 3490 pencils
silvi | Tue, 2010-01-12 11:18

What a hell is these?????

Davosk's picture 4707 pencils
Davosk | Tue, 2010-01-12 12:18

Off!

Hibon's picture 1749 pencils
Hibon | Tue, 2010-01-12 12:41
1

Used to something better for Nando's

Simple ideas are the best !

satrianee's picture 2981 pencils
satrianee | Tue, 2010-01-12 13:22
7

it's shish kebab guys... are you all vegeterians or what? good idea.

everartz's picture 6240 pencils
everartz | Tue, 2010-01-12 13:59

right, its shish kebab.. yummy.. i tried the restaurant when i was in oman few years ago.. and i'd love to taste it back... :)

| Everartz |

Monkey1979's picture 56 pencils
Monkey1979 | Tue, 2010-01-12 15:59

yum yum.

It's cheap, it's effective, it does its job

Sideshow's picture 43 pencils
Sideshow | Tue, 2010-01-12 16:33

I like it. We did a similar ad a couple years back for Wal-Mart's Grocery Store.

http://jasonpartridge.carbonmade.com/projects/2456671#17

binunk's picture 176 pencils
binunk | Wed, 2010-01-13 01:54

Concept is ok. but.... n fake...

mansoorbhatti's picture 7 pencils
mansoorbhatti | Wed, 2010-01-13 14:09

WTF

www.immb.info

vaoleo's picture 73 pencils
vaoleo | Wed, 2010-01-13 16:41

A éso le llamaría uso incorrecto de los medios

scs7683's picture 192 pencils
scs7683 | Fri, 2010-01-15 11:22
4

Yeah, I got that it was a shish kebab but it's not exactly appealing and I can see how many people would miss that, especially if you're speeding by in a car.

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