Smak approached Nando’s with the idea of capitalizing on 4/20 (the yearly cannabis culture celebration) in downtown vancouver. Wearing cheeky brand messages and carrying pseudo-protest signs, the smak team blitzed the scene, distributing fresh chicken burgers, thousands of vouchers and branded matchbooks to a captive audience with the munchies.
Advertising Agency: Smak, Vancouver, Canada
Creative Director: Claire Lamont
Copywriter: Alan Bedingfield
Illustrator: Neale Pope
Photographer: Sean Tyson
Other Additional Credits: Tuuli Hannula, Andrea Sawer, Sylvie Gohl
Released: April 2007