Nando’s Chicken: 4-20

Smak approached Nando’s with the idea of capitalizing on 4/20 (the yearly cannabis culture celebration) in downtown vancouver. Wearing cheeky brand messages and carrying pseudo-protest signs, the smak team blitzed the scene, distributing fresh chicken burgers, thousands of vouchers and branded matchbooks to a captive audience with the munchies.

Advertising Agency: Smak, Vancouver, Canada
Creative Director: Claire Lamont
Copywriter: Alan Bedingfield
Illustrator: Neale Pope
Photographer: Sean Tyson
Other Additional Credits: Tuuli Hannula, Andrea Sawer, Sylvie Gohl
Released: April 2007

8 comments

TRICKY's picture
TRICKY
3950 pencils

mindblowing

The man who stops advertising to save money is like the man who stops the clock to save time

klaussnow's picture
klaussnow
1675 pencils

ugh, that upper right pic of someone handing over a greasy piece of chicken to a smiling woman bare-handed...yum
Well, when your lit.....

... its already been done...

wgeddes's picture
wgeddes
298 pencils

i think she's giving the chicken to the guy. by the way, this is what every local restaurant does, this is not creative.
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http://www.freerangerobot.com

TRICKY's picture
TRICKY
3950 pencils

.do you think she'd make a difference its the MUNCHIIIIEEEESSSS...... ...;)

The man who stops advertising to save money is like the man who stops the clock to save time

dehcar's picture
dehcar
32 pencils

je comprends pas, quel est le lien avec la célebration anuelle du culture de canabis??

don't get it, what's the relation with the yearly cannabis culture celebration??
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young, new & hungry

ivan's picture
ivan

When you smoke pot, you get the munchkins (hunger after the drug).

Ivan Raszl, admin of AotW

dehcar's picture
dehcar
32 pencils

merci
ni mauvais, ni génial

thanks
not bad, not great
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new, young & hungry

gottagetitdone's picture
gottagetitdone
2 pencils

This one is great.

I think the boys above are missing the point. Firstly - It appears that the objective of this campaign is to get across the fact that the burgers are "Flame Grilled" not "Baked" or "Fried" that means NOT greasy (you must be from the USA klaussnow) Secondly - Kudo's to Nando's for having the bollucks to follow through with a campaign like this. Most clients don't see the humour in their brands. Nando's is a massive brand here in the UK and love to stir the pot (pardon the pun).

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