MWEB: World AIDS Day Wi-Fi

While South Africa has one of the highest HIV infection rates, South Africans have become desensitized to HIV/AIDS awareness messages. To stand out in a sea of such messages on World AIDS Day and make people less complacent about HIV/AIDS, MWEB delivered a safe sex message in a fresh, impactful way.

Advertising Agency: M&C Saatchi Abel, Cape Town, South Africa
Executive Creative Director: Gordon Ray
Creative Director: Quinton Luck
Copywriter: Jabulani Sigege
Art Director: Carla Bekker
Digital Conceptualiser: Andrew Crawford
Video / Graphic Editor: Daniel Ferreira

December 2013

1 comment

cwriter79's picture
947 pencils

Great idea, but I think they could have pushed it more. Just sending someone to a landing page is not as effective as digitally "infecting" their phone. Equate digital viruses with the actual virus and then you've really got something.

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