While South Africa has one of the highest HIV infection rates, South Africans have become desensitized to HIV/AIDS awareness messages. To stand out in a sea of such messages on World AIDS Day and make people less complacent about HIV/AIDS, MWEB delivered a safe sex message in a fresh, impactful way.
Ambient advertisment created by M&C Saatchi, South Africa for MWEB, within the category: Public Interest, NGO.
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