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The Music Never Stops

Agency: 
Published/Aired: 
March 2011
Description: 

To launch MTV’s new concept - The music never stops - we used one of music’s universal symbols: the band t-shirt. We selected t-shirts of artists of different generations. Then we cut them in half and sewed the halves together. On one side, an artist of the current generation. On the other, an artist who influenced him. Over 2,500 models were delivered to four different states in Brazil. VJs and musicians wore them on MTV and were watched by millions. It was made clear to the public. Just like music, MTV never stops.

Advertising Agency: Loducca, São Paulo, Brazil
Creative Directors: Guga Ketzer, Cassio Moron, Pedro Guerra, Marco Monteiro
Art Director: Gregory Kickow
Copywriter: Patrick Matzenbacher
Executive producer: Sid Fernandes

Comments (10)

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Highest Rated

TorstenM's picture
TorstenM
Activity Score 77

Agree.. just OK...

raven's picture
raven
Activity Score 204

nice one

nda's picture
nda
Activity Score 2

"Just like music, MTV never stops."

good wording to describe what MTV wanna share to the world by these designs.

*thumbs!

NONE™'s picture
NONE™
Activity Score 209

SUPER COOL!!!!

NONE™

Hiperion's picture
Hiperion
Activity Score 3138

Good work, but MTV is not a music television. It´s television for stupids.

jackblack's picture
jackblack
Activity Score 2350

Not sure about this.

JeffP's picture
JeffP
Activity Score 810

Nice

CuriousPencil's picture
CuriousPencil
Activity Score 4225

To me, this says "The DJ is so bad they cut one song out in the middle of the next one."

atb2005's picture
atb2005
Activity Score 13561

I don't think those watching mtv these days would know where SIS comes from..

Mr. Green's picture
Mr. Green
Activity Score 114

It's just ok.

TorstenM's picture
TorstenM
Activity Score 77

Agree.. just OK...

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