MTV Switch: Fuss
Global Warming. What's all the fuss about? Find out for yourself www.mtvswitch.org.
Advertising Agency: OgilvyAction, Amsterdam, The Netherlands
Executive Creative Director: Carl Le Blond
Creative Head: Marc van Wageningen
Production: Jack Liberties
Released: September 2008


12 Comments
if this is not a scam, it's a very good campaign. i like the use of media.
"U think it's perfect?! Press delete and start again!"
this is awesome....good work, even if it never happened, its still good.
A similar idea for the Argentina Red Cross... Won at Cannes this year...
http://adsoftheworld.com/media/ambient/red_cross_argentina_flood
Similar? Yes.
Better? No.
Argentina's one is so much powerful.
A mix between the one for Red Cross and the other one for tsunami i think withs hands coming out form public fountain.
its pretty good but kinda dopey
'Crinkly-mouth' jealous!
Pretty good!
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Just an opinion.
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Just an opinion.
absolut fantastic.
very simple very effectiv
this is not scam; the arms were assembled on a little submarine and actually 'sailed' through the canals in amsterdam: really cool!
very goood.....effective ad...
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