MTV: Serbia got pranked

A young man was left duct-taped to a pillar in the center of Serbian capital city Belgrade, as if it was result of a last night’s prank. Shocked and confused passers-by did all the media work via social networks within only a couple of hours. All national web portals, newspapers, radio and (competitive) TV stations reported about the “bizarre” event, generating around 100 000 euros media coverage. Following “Pranked” weekend had the highest ratings in history of MTV Serbia. Production euros spent: 50. Media euros spent: 0.

Advertising Agency: McCann Erickson Belgrade, Serbia
Creative Directors: Jana Savic Rastovac, Vladimir Cosic
Art Directors: Marko Savic, Marko Prokic
Copywriter: Marko Savic
Photographers: Marko Prokic, Slobodan Markovic

July 2011


Jackbr's picture
1496 pencils

genial and hilarius.


vladcepes's picture
26 pencils

very nice - strong and simple; effie case.

Glut's picture
3937 pencils

not so cool for me.

murijoe's picture
65 pencils

not so cool for the guy pranked!! AUHAUHAUAHU

kleenex's picture
40638 pencils

I liked it and the prank worked.

Rictor's picture
12 pencils

great idea, but sometimes I wonder how these things get approved. a bunch of men in suits during a board meeting saying, "yes, I think we should tape someone to a very high pole or column to advertise our new show".

the undead's picture
the undead
9 pencils

Really like it. Simple, bold and clever.

infactable's picture
5 pencils

Bold, new, amusing.

mikey mugambi's picture
mikey mugambi
69 pencils

Simple and effective!

julian.lange's picture
264 pencils


Austin Video Production's picture
Austin Video Pr...
1274 pencils

That's crazy, but fun.

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