A machine that transforms your expired cards into brand new guitar picks. It was installed in bars, night clubs and other places in São Paulo, Brazil.
Ambient advertisment created by Loducca, Brazil for MTV, within the category: Media.
Chief Creative Officer: Guga Ketzer
Creative Directors: André Faria, Cássio Moron
Creatives: Alex Adati, Raphael Franzini, Ricardo Alonso
Account Services: Sabrina Spinelli, Monica Di Pierro, Silvia Durazzo
Executive Producers: Sid Fernandes, Ana Luisa André
Development: Rui Americano Produções
Without Commercials, There’d Be No Muppets: How Jim Henson Used Ads As A Creative LaboratoryRead More
WeTransfer Studios X The Clio Awards: Dream WorkplaceRead More
The New Republic: Why The Creative Community Should Keep Its Eyes On ChinaRead More
Before “Marcel,” There Was Pangaea: Inside JWT’s Two-Year Head Start On Publicis GroupeRead More