MTV Europe Music Awards: Former Odeon

Two Projection Teams introduce 4 Virtual artists apply urban murals announcing the MTV Awards that were going on simultaneously in the Echo Arena.
A whole selection of iconic buildings throughout the city of Liverpool were used as the artists canvas. Huge crowds turn up to see what they think is part of the schedule for the cities "City of Culture" Program. Certain members of the audience think the artists are real, with one even screaming aloud when she thought she saw the artist fall from a great height only to realize shortly after it was simply the Projection Crew changing lenses!

Media Agencies: MediaedgeCIA & Kinetic
Advertising Agency: Rebel Media, Germany
Projection: ministryofexperience.com
Account Director: Craig Leiper
Art Director: Kai Klinke
Other additional credits: Sony Ericsson
Released: November 2008

1 comment

SeanMartin's picture
SeanMartin

There must be something in the explanation that either Im missing or simply isnt there, because I look at this and think, "Okay, so?" It's a bunch of ad-related projections. So what?

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Here, let me save everyone the trouble of asking. "Do you even work in advertising?"

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