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MTV Brasil: Play My MTV by Rafael Bittencourt

An experiment to make music with television. A guitar hooked to the TV in a way that its notes modulate the sound of MTV shows. Check these short films with famous brazilian guitar players:

Advertising Agency: Loducca, Brazil
Creative Team: Rafael Barbosa, Raphael Franzini, Thiago Bocatto
Creative Directors: Guga Ketzer, Cássio Moron, Fábio Saboya, Sérgio Mugnaini
Accounts: Fernão Cosi, Fabiane Veiga, Tatiana Moliterno, Renato Nose, Gabriela Ruffo
Executive Producer: Ana Luisa André
RTV: Claudia Stancev
Production Co: Collecting Smiles
Director: Alexandre Sorriso / Collecting Smiles
Director of Photography: Alexandre Sorriso, Rinaldo Lima
Editors: Leonardo Gusmão, Alexandre Sorriso
Post-Production: Leonardo Gusmão, Ricardo Lopes
Audio Production Co: SuperSonica
Client: Wagner Gorab, Ana Penteado, Eduardo Zanelli
Published: April 2013

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2 comments

kleenex's picture
kleenex
25488 pencils

I like the idea, but WHY was it done??

julian.lange's picture
julian.lange
264 pencils

I dont get the idea, i mean why was it done? whats the message ?

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