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Street Kid - Alphabet chart

Published/Aired: 
January 2009
Description: 
Advertising Agency: Saatchi & Saatchi, Colombo, Sri Lanka
Creative Director: Asanka Ilamperuma
Art Directors: Roshan Quintus, Rishini Jayasinghe
Copywriter: Manoshi de Silva
Client Servicing: Anoushka Wijesurendra

Comments (20)

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Highest Rated

monicamexico's picture
monicamexico
Activity Score 830

It's "passers-by".

Guest's picture
Guest

jugando se aprende!!! :)

Roshan Quintus's picture
Roshan Quintus
Activity Score 667

bite me
I would like to mention the names of a few others who helped make this campaign a success,
Reverend Ebenezer Joseph - Chairman of the Methodist Church of Sri Lanka, A. Baur and Company and Harischandra Mills, Mr. Dushantha Ahangama – CEO Saatchi & Saatchi Sri Lanka, Subashini Perera, Saatchi Creative team – Jagath, Anura , Dilan, Farzad, Client Servicing team - Anoushka , Yeshan,Praveen. Studio – Sampath, Maya, Thilaka, Production team - Ruwan, Anthony, Finance team – Upeckha, Tharaka, Media – Viraj, Sumudhu, Dimuthu, Assistants – Roberts, Lakmal, Alwis and Kumar.

bite me

prabhath's picture
prabhath
Activity Score 60

Well done Saatchi friends

This is great.

It works well in Colombo, & this is a good example for tailor-made in context design.
Cheers

Prabhath

Guest's picture
Guest

Interesting work. I like the thinking behind the campaign but I think they've missed out on a huge opportunity. The alphabet and visuals should be street icons; H IS FOR HEROIN, P IS FOR PROSTITUTION, N IS FOR NEEDLE etc etc. This would certainly pack more punch than cute drawings of watermelon.

But hey, what would I know.

dshott's picture
dshott
Activity Score 475

Totally agree with you, there's not much wrong with learning about ice-cream and zebras.

Guest's picture
Guest

One more thing - the line needs condensing. An endline that's 13 words I'm not sure quite works.

Maybe something like IGNORE KIDS AND THEIR EDUCATION COMES FROM THE STREETS.

Guest's picture
Guest

wonderful, and i hv also seen the tv commercial of this campaign on youtube....
http://www.youtube.com/watch?v=uHP7L7-i9R8

Guest's picture
Guest

ho ho... interesting. Most of the world forget children...
kw

Guest's picture
Guest

thanks god.
a child

Guest's picture
Guest

ohyo sandesu ka

sun shine's picture
sun shine
Activity Score 6

I don't see anything major wrong with the idea or message.the end line is fine. if u make the message direct it might kill the creativity. but I agree they could have used street icons. all in all its nice work

rogerroger's picture
rogerroger
Activity Score 80

these miss the mark. a very complicated explanation for what is a simple premise. C+

Guest's picture
Guest

I still think the line is too long and could a lot better. It also breaks a basic rule of copy because it has that hideous.....between words.

Guest's picture
Guest

Nice.Good work.

Guest's picture
Guest

i think ppl have missed the whole point...if they r to put street icons what abt the rest of the campaign..and i dont think the intention was to teach them abt the street, prostitution and drugs...this is to show that they r in need of real education...

Guest's picture
Guest

Advertising IS about braking rules...otherwise all u get is an announcement or notice :) and an ellipse (the '...' sign) has only 3 dots. A guest commentator has broke the rule of the ellipse by putting 5 dots. Talk about braking basic rules :)

Guest's picture
Guest

sometimes u hav to brake rules to do creative advertising. and a ... is called an ellipse and there's nothing hedeous about it.

Guest's picture
Guest

breaking a rule now n then is fine if the work looks good that way. i like the idea behind this. good work.

Guest's picture
Guest

Good thing that Saatchi & Saatchi can...and not that other agency who says they can.

monicamexico's picture
monicamexico
Activity Score 830

It's "passers-by".

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