Movistar: Face mask
This was done at Buenos Aires for the cell-phone company "Movistar" during July. The idea was to do something to break through all the media paranoia after the A-Flu that the world is facing.
Advertising Agency: Publicis Graffiti, Buenos Aires, Argentina
Creative Directors: Diego Sánchez, Diego Livachoff
Art Director: Fernando Errecaborde
Copywriter: Fernando Bozzoletti
Account Director: Paula Santambroggio
Producer: Marcelo Orueta.
Released: July 2009


11 Comments
Simple. Effective.
excellent
EXCELLENT
interesting...
Nice. very good.
GOOD, VERY GOOD!
Very Fresh idea. Humor in a crisis situation is always a good oportunity for calling people´s attention.
Excellent?
Poor, I'm tired with flu, every media talks about it.. Leave it, I wouldn't like to get something such unusefull..
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Yeah, every media talked about Flu, but this´s the most conceptual idea I saw using N1H1.
It´s fresh.
Im from Argentina and the flu was a totall bullshit, a bunch of lies from the goverment to scare people..