Movies in your Pocket campaign, Screen

April 2007
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To promote the movie function of the iPod, cinemas were activated by miniaturizing the movie going experience. This movie trailer played at a fraction of its normal size. The campaign idea was: "Movies in your pocket".

Advertising Agency: Net#Work BBDO, South Africa
Creative Directors: Graeme Jenner, Julian Watt
Art Director: Sean Harrison
Copywriter: Tim Beckerling
Photographer: Brian Gibbs
Producers: Clinton Mitri, Maggie Post

Comments (10)

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teenie's picture
1894 Activity Scores

Nice - but not being able to see the trailers would peeve me off!


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