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Movies in your Pocket campaign, Screen

Published/Aired: 
April 2007
Description: 

To promote the movie function of the iPod, cinemas were activated by miniaturizing the movie going experience. This movie trailer played at a fraction of its normal size. The campaign idea was: "Movies in your pocket".

Advertising Agency: Net#Work BBDO, South Africa
Creative Directors: Graeme Jenner, Julian Watt
Art Director: Sean Harrison
Copywriter: Tim Beckerling
Photographer: Brian Gibbs
Producers: Clinton Mitri, Maggie Post

Comments (10)

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Highest Rated

teenie's picture
teenie
Activity Score 1894

Nice - but not being able to see the trailers would peeve me off!

hrd2mpress's picture
hrd2mpress
Activity Score 62

getting better every time. this one's kickass.

itch's picture
itch
Activity Score 806

this will surely grabs the audience's attention if it is really being played. nice!

* it's not how good you are. it's how good you want it to be *

justpassingby's picture
justpassingby
Activity Score 1368

soooo much better than the anti-smoking ads ;)

theredm's picture
theredm
Activity Score 252

Best of the lot. If I was at the theaters, initally I'd be pissed at who ever was running the projector, haha.

Great idea!

mrtalented's picture
mrtalented
Activity Score 2171

nice thought. but why used the small 'wide screen' instead of small 'full iPod screen'? that way will help relating to the iPod pocket sized screen faster.

kalpesh78's picture
kalpesh78
Activity Score 2578

thats nice..

ideas....30 minutes nahi toh free.

Beatboxer's picture
Beatboxer
Activity Score 1517

Brilliant!

paranoiart's picture
paranoiart
Activity Score 70

muy buena!!

fersvax's picture
fersvax
Activity Score 1239

It's a very good idea, but if the peope at apple find out about this out-of-concept execution, that has not been published, well...

FER.

teenie's picture
teenie
Activity Score 1894

Nice - but not being able to see the trailers would peeve me off!

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