Movies in your Pocket campaign, Popcorn

April 2007
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To promote the movie function of the iPod, cinemas were activated by miniaturizing the movie going experience. Tiny popcorn boxes were created that featured the campaign idea: "Movies in your pocket".

Advertising Agency: Net#Work BBDO, South Africa
Creative Directors: Graeme Jenner, Julian Watt
Art Director: Sean Harrison
Copywriter: Tim Beckerling
Photographer: Brian Gibbs
Producers: Clinton Mitri, Maggie Post

Comments (8)

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mikelite's picture
1031 Activity Scores

thank you. what's the point of this business if we don't always go for originality?


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