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Movies in your Pocket campaign, Popcorn

Published/Aired: 
April 2007
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Description: 

To promote the movie function of the iPod, cinemas were activated by miniaturizing the movie going experience. Tiny popcorn boxes were created that featured the campaign idea: "Movies in your pocket".

Advertising Agency: Net#Work BBDO, South Africa
Creative Directors: Graeme Jenner, Julian Watt
Art Director: Sean Harrison
Copywriter: Tim Beckerling
Photographer: Brian Gibbs
Producers: Clinton Mitri, Maggie Post

Comments (8)

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Highest Rated

mikelite's picture
mikelite
1031 Activity Scores

thank you. what's the point of this business if we don't always go for originality?

http://mikelightman.com/blog

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