Guerilla sticker

Agency Network: 
January 2011

Glow in the dark roadsrickers on bicycle lanes to demonstrate the importance of good ligtning on a bike.

Ambient advertisment created by RadeMakkers, Netherlands for Move bikelightning, within the category: Electronics, Technology.

Comments (11)

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Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Ah yeh I've seen this. Pretty creative though I doubt many people can read it on their bike ;-) and what about a rearl light? ;p

LeeHarvey's picture
Activity Score 3045

You're right, most cyclists are hit from behind so the rear light is even more important.

Lazarus's picture
Activity Score 1536

How the hell do you expect people to see that flying by? Aaarrghh.

CuriousPencil's picture
Activity Score 4225

Never seen photoluminescent red - probably some fancy chemical/wavelength reason it's not available/cost effective.

I like this ad, especially for this country with so many cyclists. If I saw this in the part of the Netherlands where I live, I'd stop, or at least slow down to read it. Important message (since it could save you an on-the-spot fine of €50) and a nice way to use an existing 'vehicle' to carry it.

writersblog's picture
Activity Score 553

Did you just say, 'existing vehicle'? That cracks me up. But you're right, it's so inventive. I like it too.

kleenex's picture
Activity Score 49606

Not a great place to put an ad.

Glut's picture
Activity Score 3935

Clever, cheap idea!

luispiter's picture
Activity Score 2756

good.. but not funcional

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Every cyclist would notice that.
Especially all those knobs who ride without proper lights.

The Jobless Writer
Will Think for Salary

sintra's picture
Activity Score 699


imagineit's picture
Activity Score 550

This is great! Definitely need this!!