Motz is the most popular magazine for homeless people in the German capital. For the campaign, international known top designers created coats made of the motz newspaper. At a press conference homeless people presented them to the public to gain attention for their situation, especially in the winter months.
Advertising Agency: glow, Berlin, Germany
Creative Director: Johannes Krempl
Art Director: Franziska Knöpfel
Graphic: Janet Kofler
Account Managers: Nikolai Knabner, Fabian Ulrich
PR Manager: Helena Feuerbach
Photographer: Benjamin Rein