Motz: Blush Lingerie

Motz is the most popular magazine for homeless people in the German capital. For the campaign, international known top designers created coats made of the motz newspaper. At a press conference homeless people presented them to the public to gain attention for their situation, especially in the winter months.

Advertising Agency: glow, Berlin, Germany
Creative Director: Johannes Krempl
Art Director: Franziska Knöpfel
Graphic: Janet Kofler
Account Managers: Nikolai Knabner, Fabian Ulrich
PR Manager: Helena Feuerbach
Photographer: Benjamin Rein

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2 comments

kleenex's picture
kleenex
25488 pencils

Did the idea work in the end??? certainly interesting.

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