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Brokeback Boxes

Agency: 
Published/Aired: 
January 2010
Description: 

To demonstrate how Motrin Ibuprofen targets your aches and pains, we sent out an over ambitious shopper to walk around heavily populated areas on the last weekend before Christmas. With the help of a cleverly designed mannequin we were able to make it appear as though the shopper¹s back was bent over at a 90 degree angle, proving once again that Motrin targets your pain where it hurts.

Targets your pain. Where it hurts.

Advertising Agency: TAXI 2, Toronto, Canada
Creative Director: Lance Martin
Art Director: Mike Blanch
Copywriter: Alanna Nathanson

Comments (17)

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Highest Rated

bi_sign's picture
bi_sign
Activity Score 262

i like it

morse's picture
morse
Activity Score 17364

Very cool! :)

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

rabbitz's picture
rabbitz
Activity Score 464

Brokeback,anti-pain。。。。。

is this a gay product?

tamir's picture
tamir
Activity Score 138

you're such an idiot...

CGilb09's picture
CGilb09
Activity Score 572

I'll second the idiot comment.

Tweet tweet: @ThisAbility

alexander_bickov's picture
alexander_bickov
Activity Score 3279

Funny idea. Well done

thedesignaddict's picture
thedesignaddict
Activity Score 5403

I like it.

silvi's picture
silvi
Activity Score 4172

Great!

rula's picture
rula
Activity Score 101

Divertidísima la ejecución.... la reacción de la gente, genial todo...
jejejeje, aún me río....

CrackerJackWorks's picture
CrackerJackWorks
Activity Score 18562

ha!

Hibon's picture
Hibon
Activity Score 3736

nice & simple

Simple ideas are the best !

michdec's picture
michdec
Activity Score 440

great!

vma64's picture
vma64
Activity Score 26

Love it.

Juan Martinez's picture
Juan Martinez
Activity Score 110

i like it.

kgeiger's picture
kgeiger
Activity Score 7287

The YouTube video is unviewable in Germany due to copyright restrictions... :(

badvertising's picture
badvertising
Activity Score 66

Very nice.

rolling.stone's picture
rolling.stone
Activity Score 2741

he he, funny, cool

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~ Quite obviously, I have gathered no moss ! ~

bi_sign's picture
bi_sign
Activity Score 262

i like it

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