Motrin: Brokeback Boxes

Targets your pain. Where it hurts.

To demonstrate how Motrin Ibuprofen targets your aches and pains, we sent out an over ambitious shopper to walk around heavily populated areas on the last weekend before Christmas. With the help of a cleverly designed mannequin we were able to make it appear as though the shopper¹s back was bent over at a 90 degree angle, proving once again that Motrin targets your pain where it hurts.

Advertising Agency: TAXI 2, Toronto, Canada
Creative Director: Lance Martin
Art Director: Mike Blanch
Copywriter: Alanna Nathanson

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17 comments

morse's picture
morse
15439 pencils

Very cool! :)

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rabbitz's picture
rabbitz
464 pencils

Brokeback,anti-pain。。。。。

is this a gay product?

tamir's picture
tamir
138 pencils

you're such an idiot...

CGilb09's picture
CGilb09
572 pencils

I'll second the idiot comment.

Tweet tweet: @ThisAbility

alexander_bickov's picture
alexander_bickov
3279 pencils

Funny idea. Well done

thedesignaddict's picture
thedesignaddict
5341 pencils

I like it.

silvi's picture
silvi
4172 pencils

Great!

rula's picture
rula
101 pencils

Divertidísima la ejecución.... la reacción de la gente, genial todo...
jejejeje, aún me río....

Hibon's picture
Hibon
3731 pencils

nice & simple

Simple ideas are the best !

michdec's picture
michdec
440 pencils

great!

vma64's picture
vma64
26 pencils

Love it.

Juan Martinez's picture
Juan Martinez
110 pencils

i like it.

kgeiger's picture
kgeiger
7059 pencils

The YouTube video is unviewable in Germany due to copyright restrictions... :(

badvertising's picture
badvertising
66 pencils

Very nice.

rolling.stone's picture
rolling.stone
2740 pencils

he he, funny, cool

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~ Quite obviously, I have gathered no moss ! ~

bi_sign's picture
bi_sign
262 pencils

i like it

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