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Motrin: Brokeback Boxes

Motrin: Brokeback Boxes
Your rating: None Average: 8.9 (64 votes)
Targets your pain. Where it hurts.

To demonstrate how Motrin Ibuprofen targets your aches and pains, we sent out an over ambitious shopper to walk around heavily populated areas on the last weekend before Christmas. With the help of a cleverly designed mannequin we were able to make it appear as though the shopper¹s back was bent over at a 90 degree angle, proving once again that Motrin targets your pain where it hurts.

Advertising Agency: TAXI 2, Toronto, Canada
Creative Director: Lance Martin
Art Director: Mike Blanch
Copywriter: Alanna Nathanson

17 Comments

morse's picture 8826 pencils
morse | Sun, 2010-01-10 21:47
9

Very cool! :)

What hath God wrought

rabbitz's picture 463 pencils
rabbitz | Sun, 2010-01-10 22:17

Brokeback，anti-pain。。。。。

is this a gay product?

tamir's picture 69 pencils
tamir | Mon, 2010-01-11 11:24

you're such an idiot...

CGilb09's picture 577 pencils
CGilb09 | Wed, 2010-02-17 23:00

I'll second the idiot comment.

Tweet tweet: @ThisAbility

alexander_bickov's picture 3323 pencils
alexander_bickov | Mon, 2010-01-11 02:56

Funny idea. Well done

Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas

thedesignaddict's picture 4341 pencils
thedesignaddict | Mon, 2010-01-11 05:56

I like it.

silvi's picture 4174 pencils
silvi | Mon, 2010-01-11 08:49

Great!

rula's picture 101 pencils
rula | Mon, 2010-01-11 10:14

Divertidísima la ejecución.... la reacción de la gente, genial todo...
jejejeje, aún me río....

CrackerJackWorks's picture 6246 pencils
CrackerJackWorks | Mon, 2010-01-11 10:43

ha!

Twitter   Facebookreelance... http://www.crackerjackworks.com

Hibon's picture 3612 pencils
Hibon | Mon, 2010-01-11 14:43

nice & simple

Simple ideas are the best !

michdec's picture 444 pencils
michdec | Tue, 2010-01-12 08:38

great!

vma64's picture 26 pencils
vma64 | Tue, 2010-01-12 13:36

Love it.

Juan Martinez's picture 110 pencils
Juan Martinez | Tue, 2010-01-12 19:39

i like it.

kgeiger's picture 6642 pencils
kgeiger | Thu, 2010-01-14 07:56

The YouTube video is unviewable in Germany due to copyright restrictions... :(

badvertising's picture 66 pencils
badvertising | Fri, 2010-01-15 17:53

Very nice.

rolling.stone's picture 2750 pencils
rolling.stone | Sat, 2010-01-16 06:08

he he, funny, cool

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~ Quite obviously, I have gathered no moss ! ~

bi_sign's picture 260 pencils
bi_sign | Wed, 2010-02-17 23:32
9

i like it

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