Mega storage capacity.
Advertising Agency: TBWA, Gurgaon, India
Creative Director: Anirban Sen Gupta
Art Director / Photographer: Nishit Shankar
Copywriters: Nishit Shankar, Abhishek chatterjee
Released: October 2008
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36 Comments
Is this a 128 K USB Key? Lame.
Nice idea but these pictures are so fake.
You have to understand this is from India!
OK - so we Indians aren't good at graphics designing. That's why Pixar and Disney outsource their graphics and video rendering projects to us Indians. And so Pixar's and Disney's movies suck. And hence, they don't win any Academy awards.
OK - so we Indians aren't good at graphics designing. And so most movie studios including Pixar and Disney outsource graphics designing and video rendering projects of their movies to us. And so those movies don't win any Academy awards. Oh, now I know! Fuckwit!!
You have to understand this is from India!
In what way you mean this buddy...
Edgy
Need to work on the Shadows
i know the guy who did this. i work in the same agency. it was actually executed, smart pants!
This idea doesn't show the benefit of a memory stick - they're SMALL and hold lots of data. What's the use of a giant memory stick?? I see what they were trying but it doesn't work
FAKE SHADOWS... how lame and desperate could you get???
FAKE SHADOWS... how lame and desperate could you get???
FAKE SHADOWS... how lame and desperate could you get???
nice concept.
conceptually brilliant
Sweet
bad photoshop.
like it.
infected by a virus called creative
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It's been done before. In the UAE. For Sony Microvault. More than a year back.
Yes you are correct but a different execution
it's a good idea. looks real to me. you photoshop nazis need to lighten up and get a clue. so you can effectively use photoshop, woo hoo! can you actually come up with a good idea.
This is a great use of ambient advertising, great work brothers from India, to the dummies at the Top it actual explains on the Truck that it the pen drive are a massive storage device.
thanks for giving full marks.
the only problem with this idea is that the door to the 'USB' won't open. so you can't store anything inside :P
If only they had executed it better.
ideas....30 minutes nahi toh free.
totally agree. this a one foto idea and worth shit
i really didn't get it as a usb at my first glance.
I think your logic is worth jack Kalpesh78.......the USB would probably be on one of the door panels.....and not at the junction of the two panels.....so why don't u just keep the trap shut till u think things through...and maybe concentrate on others things like thinking ideas....I think this is an excellecnt activation idea......not that expensive.....and driving the idea home.....good job laddies...
Good one chatty!
Try enrolling in some Photoshop classes...I heard it's getting cheaper nowadays.
www.michaelwongcc.com
Unless the agency claim it's a real work, then post some videos on YOUTUBE at least to show how 'impactful' it was.
www.michaelwongcc.com
what is it with agencies in India and all this fake, silly, rubbish. make some real ads.
It's a superb idea! i love it.
Awesome Idea!! Made me laugh!
what is it with the photoshop nazis, a good idea is a good idea any of you idiots making comments on this must be a designer, mac op a production manager a retoucher or a suit, so this is what you do, shut the fuck up!!!!
signed the creative
Maybe it was a cloudy day arse swip
very nice!