Advertisement

Rolled Newspaper

Agency: 
Published/Aired: 
January 2009
Description: 

An ad that kills insects just like the product it advertises.

Ambient advertisment created by Euro RSCG, India for Mortien, within the category: House, Garden.

Advertising Agency: Euro RSCG Advertising, Gurgaon, India
Creative Director: Satbir Singh
Art Directors: Kamal Bhatnagar
Copywriters: Kamal Bhatnagar
Photographers: Kamal Bhatnagar, Ajit Singh Padam

Comments (27)

Log in or register to post comments

Highest Rated

Guest's picture
Guest

It's brilliant !!! LOL

xcreativity's picture
xcreativity
Activity Score 2374

ahahah.. good idea, simple but direct!

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog | Vlog:Video | Plog:Print | Twitter | Facebook

daniel ieraci's picture
daniel ieraci
Activity Score 333

Very nice idea. Well done.

El Barto's picture
El Barto
Activity Score 111

Nice!

dsklan's picture
dsklan
Activity Score 1926

very good!

Kateter's picture
Kateter
Activity Score 2029

these 400.000 households would get the reminder even if it was a print ad in that magazine. that's not really a result, is it?

Phina's picture
Phina
Activity Score 2

Done by Leo Burnett London for Vapona (Sara Lee).
http://milesstaples.carbonmade.com/projects/2441417

WaZoo's picture
WaZoo
Activity Score 197

Totally agree!

Never argue with an idiot. He'll drag you down to his level and beat you with experience.

WaZoo's picture
WaZoo
Activity Score 197

C'mmon you guys! Eurobest Gold!!! Everyone here should know that ad! You are supposed to be creatives and putting this extreme ripoff on AOTW is really tasteless...

Never argue with an idiot. He'll drag you down to his level and beat you with experience.

WaZoo's picture
WaZoo
Activity Score 197

Why can't we vote in minus? :D

Never argue with an idiot. He'll drag you down to his level and beat you with experience.

Lastlab's picture
Lastlab
Activity Score 63

Ok we know it was done in London and is the same idea...
if we have to vote the creative idea I vote -5
but if we think that not a lot of indian people could know the english ad...this ad could be funny and interesting for them

WaZoo's picture
WaZoo
Activity Score 197

I doubt that very much, it's not like India is the backend of the planet...
They have internet and yearbooks, just like us :)

Never argue with an idiot. He'll drag you down to his level and beat you with experience.

Dzsoi's picture
Dzsoi
Activity Score 8440

...and most people in India are searching for old British ads on the Internet. It has been done, okay, but new for the TA.

pepsiice's picture
pepsiice
Activity Score 253

really clever

tirthomitro's picture
tirthomitro
Activity Score 2758

a long time ago in Leo Burnett...

they showed me a picture & i laughed
dignity has never been photographed

StPepper23's picture
StPepper23
Activity Score 269

cannes 2006 or 2007? So done.

WillyLatasa's picture
WillyLatasa
Activity Score 616

Brilliant!!!

"Bright ideas bring better results"

andyStock's picture
andyStock
Activity Score 666

Fantastic idea! I love it - but as has already been said, it has been done. So for originality I vote it down, but it still gets 3/10 just because I love the idea so much!

Visit our blog.

raulbanderas's picture
raulbanderas
Activity Score 357

DONE!!! so DONE

rogi's picture
rogi
Activity Score 31

too simple but great

baffled's picture
baffled
Activity Score 108

WOW, this is just clearly a RIPOFF. Creatives should be ASHAMED. This AD is a classic and has been featured in many books about advertising!!!
How can u NOT know this??? Ad Agencies and Schools should have priority to teach people what has been done. And Juries as well. OMG!!!

kgeiger's picture
kgeiger
Activity Score 7312

At this moment I am very jealous. Congrats to the team.

Viranica's picture
Viranica
Activity Score 230

been done.

anHiiieeta's picture
anHiiieeta
Activity Score 328

cooooooooooooooollllllllllllllllllll ;)

xianglinashley's picture
xianglinashley
Activity Score 17

LOVE IT! HAHAHA

raavigeorgian's picture
raavigeorgian
Activity Score 2444

very good use of the newspaper roll...

Guest's picture
Guest

It's brilliant !!! LOL

Advertisement