Rip-off collection. Monte Carlo Jeans.
Two pages are stuck together in a magazine. When the reader opens the page, the jeans on the other page gets ripped at different places giving the ripped effect.
Agency: JWT, Mumbai, India
Creative Directors: Tista Sen, Vishal Singh, Agnello Dias, Bruce Matchett
Art director: Ashish Pathak
Copywriter: Tista Sen
Photographer: Rohit Redkar