Monte Carlo Jeans: Rip-off

Rip-off collection. Monte Carlo Jeans.

Two pages are stuck together in a magazine. When the reader opens the page, the jeans on the other page gets ripped at different places giving the ripped effect.

Agency: JWT, Mumbai, India
Creative Directors: Tista Sen, Vishal Singh, Agnello Dias, Bruce Matchett
Art director: Ashish Pathak
Copywriter: Tista Sen
Photographer: Rohit Redkar


Vibe's picture
230 pencils

pretty cool~!

addyhoch10's picture
2592 pencils

great stuff!

jennywhx's picture
1142 pencils

haha, wouldn't people complain about the printing of the magazine if they didn't get the idea?
but it is cool :P smart play with medium.

PeteHH's picture
202 pencils


chintan ruparel's picture
chintan ruparel
1516 pencils


~ old habits die hard, older ones never do ~

Alice's picture
18 pencils


Disco Munky's picture
Disco Munky
3900 pencils

That's not why my mags stick.

Great idea tho, liked the use of media.

Doin' it for the points

Unlucky Alf's picture
Unlucky Alf
2 pencils

Not the first ever ad to stick two magazine pages together... must be a rip-off.

the_ashlands's picture
1394 pencils

thats almost like saying its not the first ad to be a double page spread...these sorts of ads are gonna be huge. the first one i saw was for mini coopers...'where they stick to the road' great use of the medium!

sparkplug's picture
83 pencils

What happened? A Levi's reject? Yeah we get the picture!!! Award shows are just around the corner.

chintan ruparel's picture
chintan ruparel
1516 pencils

'levi's reject', hehehe...we guys can be so witty and mean at times!

~ old habits die hard, older ones never do ~

FAHAD's picture
85 pencils

I wonder who is going to open the book that way!???

theassailante's picture
234 pencils

rip off collection? they need a better name for that man..

juanguzman78's picture
44 pencils

Totally agree with theassailante in that one.

Amigo's picture
43 pencils

Good Work!

advertisingenius's picture
60 pencils

The pages stuck together idea has been done many times before as someone pointed out. The best one i've seen was for glue. Although this is an interesting solution, i'm not sure if this is the best way to show the Levis ripped jeans collection.

I think there are better ambient ways to show it even better.

kc_brock's picture
703 pencils

awsome media buy! i always love to see this kind of work. i think the target would love it too.


coronam's picture
162 pencils

just another concept i wish i had in my book...

chillar.mahendra's picture
16 pencils

Good one, but to many creative directors.

ooops's picture
448 pencils

CO2 :)

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