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Monte Carlo Jeans: Rip-off
Rip-off collection. Monte Carlo Jeans.
Two pages are stuck together in a magazine. When the reader opens the page, the jeans on the other page gets ripped at different places giving the ripped effect.
Agency: JWT, Mumbai, India
Creative Directors: Tista Sen, Vishal Singh, Agnello Dias, Bruce Matchett
Art director: Ashish Pathak
Copywriter: Tista Sen
Photographer: Rohit Redkar
Comments
pretty cool~!
great stuff!
haha, wouldn't people complain about the printing of the magazine if they didn't get the idea?
but it is cool :P smart play with medium.
http://jennywhx.blogspot.com jwhx:Visionary
Awesome!!
wow!
well-done!
That's not why my mags stick.
Great idea tho, liked the use of media.
Not the first ever ad to stick two magazine pages together... must be a rip-off.
thats almost like saying its not the first ad to be a double page spread...these sorts of ads are gonna be huge. the first one i saw was for mini coopers...'where they stick to the road' great use of the medium!
What happened? A Levi's reject? Yeah we get the picture!!! Award shows are just around the corner.
'levi's reject', hehehe...we guys can be so witty and mean at times!
I wonder who is going to open the book that way!???
rip off collection? they need a better name for that man..
Totally agree with theassailante in that one.
Good Work!
The pages stuck together idea has been done many times before as someone pointed out. The best one i've seen was for glue. Although this is an interesting solution, i'm not sure if this is the best way to show the Levis ripped jeans collection.
I think there are better ambient ways to show it even better.
awsome media buy! i always love to see this kind of work. i think the target would love it too.
just another concept i wish i had in my book...
Good one, but to many creative directors.
CO2 :)
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