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Monte Carlo Jeans: Rip-off

Monte Carlo Jeans: Rip-off
Your rating: None Average: 8.3 (16 votes)

Rip-off collection. Monte Carlo Jeans.

Two pages are stuck together in a magazine. When the reader opens the page, the jeans on the other page gets ripped at different places giving the ripped effect.

Agency: JWT, Mumbai, India
Creative Directors: Tista Sen, Vishal Singh, Agnello Dias, Bruce Matchett
Art director: Ashish Pathak
Copywriter: Tista Sen
Photographer: Rohit Redkar

20 Comments

Vibe's picture 230 pencils
Vibe | Wed, 2007-01-17 13:09

pretty cool~!

addyhoch10's picture 2599 pencils
addyhoch10 | Wed, 2007-01-17 13:29

great stuff!

jennywhx's picture 1144 pencils
jennywhx | Wed, 2007-01-17 13:36

haha, wouldn't people complain about the printing of the magazine if they didn't get the idea?
but it is cool :P smart play with medium.

http://jennywhx.blogspot.com jwhx:Visionary

PeteHH's picture 202 pencils
PeteHH | Wed, 2007-01-17 14:13

Awesome!!

chintan ruparel's picture 1516 pencils
chintan ruparel | Wed, 2007-01-17 14:56

wow!

~ old habits die hard, older ones never do ~

Alice's picture 18 pencils
Alice | Wed, 2007-01-17 15:06

well-done!

Disco Munky's picture 3934 pencils
Disco Munky | Wed, 2007-01-17 15:16

That's not why my mags stick.

Great idea tho, liked the use of media.

Doin' it for the points

Unlucky Alf's picture 2 pencils
Unlucky Alf | Wed, 2007-01-17 15:57

Not the first ever ad to stick two magazine pages together... must be a rip-off.

the_ashlands's picture 1396 pencils
the_ashlands | Thu, 2007-01-18 00:04

thats almost like saying its not the first ad to be a double page spread...these sorts of ads are gonna be huge. the first one i saw was for mini coopers...'where they stick to the road' great use of the medium!

www.ashlandic.com

sparkplug's picture 64 pencils
sparkplug | Wed, 2007-01-17 16:11

What happened? A Levi's reject? Yeah we get the picture!!! Award shows are just around the corner.

chintan ruparel's picture 1516 pencils
chintan ruparel | Wed, 2007-01-17 16:26

'levi's reject', hehehe...we guys can be so witty and mean at times!

~ old habits die hard, older ones never do ~

FAHAD's picture 85 pencils
FAHAD | Wed, 2007-01-17 18:02

I wonder who is going to open the book that way!???

theassailante's picture 234 pencils
theassailante | Wed, 2007-01-17 20:03

rip off collection? they need a better name for that man..

juanguzman78's picture 44 pencils
juanguzman78 | Wed, 2007-01-17 20:27

Totally agree with theassailante in that one.

Amigo's picture 43 pencils
Amigo | Wed, 2007-01-17 23:52

Good Work!

aMiGo

advertisingenius's picture 60 pencils
advertisingenius | Thu, 2007-01-18 03:27

The pages stuck together idea has been done many times before as someone pointed out. The best one i've seen was for glue. Although this is an interesting solution, i'm not sure if this is the best way to show the Levis ripped jeans collection.

I think there are better ambient ways to show it even better.

I am a god, not "The God" but a god.

kc_brock's picture 705 pencils
kc_brock | Thu, 2007-01-18 08:08

awsome media buy! i always love to see this kind of work. i think the target would love it too.

rd

coronam's picture 162 pencils
coronam | Thu, 2007-01-18 10:55

just another concept i wish i had in my book...

chillar.mahendra's picture 16 pencils
chillar.mahendra | Thu, 2007-02-01 23:57

Good one, but to many creative directors.

ooops's picture 450 pencils
ooops | Sun, 2007-11-11 11:22

CO2 :)

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