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Mondo Pasta: Boat

Mondo Pasta: Boat
Your rating: None Average: 8.6 (11 votes)

Advertising Agency: Jung von Matt, Germany

Comments

pixelbomb1's picture 2599 pencils

awesome!

Sincerely,
Arnold Santillan
714-206-2459

jorge21's picture 315 pencils

GEnialllllllllllllllllllllllll I love IT!!!!!!!!!!!! geniallllllllllllllll!!! 10\10 !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! genial!!!! congratulation !!!

Jorge Bryson

lsadunb's picture 581 pencils

Silver Clio 2007

firat's picture 95 pencils
Byte's picture 303 pencils

looks fake.

Byte!

Yokel's picture 610 pencils

Beautiful idea, but I have to agree; it looks fake. And if it were real, and these were just stickers over the hawsehole (hole what the anchor line goes through), they'd tear the first time the rope moved - and floating ships are always moving. The hawsehole is much larger than the mouth hole. Great idea, but how it's presented; impracticable.

wgeddes's picture 300 pencils

how many consumers are walking on fishing docks?
-
http://www.freerangerobot.com

prozac_republic's picture 196 pencils

not that i have to defend this piece of work, but that's the hamburg harbor.

second biggest harbor in europe. humungous circulation every day. some fishing docks those are....

добро пожаловать и наслаждается!
The Prozac Republic®

добро пожаловать и наслаждается!
The Prozac Republic®

spacecadetglow's picture 249 pencils

i also think the placement in hamburg harbor is tied to the fact that mondo is a german pasta. considering german-manufactured pastas sold domestically have been rising slowly but steadily in the last decade, i think this is great placement.
i'm not european, but i have always associated pasta companies with italian names.

Yeminius's picture 151 pencils

I think that enough to be in the news 4 free

k-rocka's picture 428 pencils

I live in a city where the harbor waterfront is downtown - and there are tons of shops and restaurant next to ships with people walking by.

Punch's picture 609 pencils

Es la misma pregunta que me hice yo. Pero la idea me gusta mucho. Es un buen trucho para ganar. A lo mejor seria bueno crear una feria de comidas mediterráneas y aprovechar la idea en algo más completo. Otra idea es invitar a los alumnos a visitar los barcos del puerto, pero todo esto no tiene sentido si es sólo para una idea que no tiene un concepto que te permite extender el selling de la marca.

"Aquí también se opina en español y em português".

"no silencies lo que no sabes expresar".

Jet Propulsion Lab's picture 10721 pencils

I guess I should be applauding the agency for its innovative thinking and media choice.
But the trouble is, that's ALL I see. Being creative for creativity's sake. Not that there's anything wrong with it, especially for awards shows. And obviously it has spoken to judges at Clio this year.

But it just makes me wonder how the client did in terms of sales...

musback's picture 355 pencils

I completely second that emotion!
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Rog's picture 6110 pencils

Same here.
It's humourous, but a tad gross.

>>>> That's not an ad. THIS is an ad.

k-rocka's picture 428 pencils

It gets attention. Sometimes that's half the battle.

Rog's picture 6110 pencils

That's usually the easy half, k-rocka.

>>>> That's not an ad. THIS is an ad.

novel's picture 190 pencils

i love this ad!

::son of mount malang::
::http://rantingrasamala.multiply.com/::
::hidup adalah proses menuju kematian yang sempurna::

vexguy's picture 93 pencils

Very good, pretty good

focus group's picture 148 pencils

Good but fake.

prozac_republic's picture 196 pencils

not fake.

i walked by it a few times myself.

добро пожаловать и наслаждается!
The Prozac Republic®

добро пожаловать и наслаждается!
The Prozac Republic®

Idea machine's picture 166 pencils

lets congratulate the thinking not whether it looks fake or not, its a fresh idea which this day and age makes it brilliant

This is not a funny signature

Enas's picture 743 pencils

yes fresh idea and catchy due to fishing greeeaat... but pasta!!! mm

-----
Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso

CopyCreator's picture 4 pencils

Keep up good work!

Beatboxer's picture 1523 pencils

Ahahahahahahahaha.

Who would have thought of it? Cool relation between media and advertiser.

bizkneez's picture 54 pencils

Fab idea - puts a smile on the face.

bizkneez

seb's picture 8 pencils

it's a nice idea. but just type "mondo pasta" into Google.
the third one is the company's website.

they didn't even use the right logo of the client.

mad professor's picture 28 pencils

hamburg harbour with english headline to send it to international awards -
is like trying to reproduce a teddy with an grizzly. wake up do some real stuff.

so fake i'm bored of ads like this.

pixelbomb1's picture 2599 pencils

don't be mad. use glad.
http://glad.com

Sincerely,
Arnold Santillan
714-206-2459

Mr.Top's picture 732 pencils

Now this is GREAT!

Guest commenter's picture

this is really great! Its so refreshing to see something other than logos and 'branding'. I would really want to look at this one!

LucasPS's picture 523 pencils
7

you need a very clean rope, but its hilarious!!

Todos somos ignorantes, pero no todos ignoramos lo mismo.

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