pixelbomb1's picture
2555 pencils


Arnold Santillan

jorge21's picture
307 pencils

GEnialllllllllllllllllllllllll I love IT!!!!!!!!!!!! geniallllllllllllllll!!! 10\10 !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! genial!!!! congratulation !!!

lsadunb's picture
575 pencils

Silver Clio 2007

firat's picture
99 pencils


Byte's picture
327 pencils

looks fake.


Yokel's picture
604 pencils

Beautiful idea, but I have to agree; it looks fake. And if it were real, and these were just stickers over the hawsehole (hole what the anchor line goes through), they'd tear the first time the rope moved - and floating ships are always moving. The hawsehole is much larger than the mouth hole. Great idea, but how it's presented; impracticable.

wgeddes's picture
298 pencils

how many consumers are walking on fishing docks?

prozac_republic's picture
196 pencils

not that i have to defend this piece of work, but that's the hamburg harbor.

second biggest harbor in europe. humungous circulation every day. some fishing docks those are....

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The Prozac Republic®

добро пожаловать и наслаждается!
The Prozac Republic®

spacecadetglow's picture
247 pencils

i also think the placement in hamburg harbor is tied to the fact that mondo is a german pasta. considering german-manufactured pastas sold domestically have been rising slowly but steadily in the last decade, i think this is great placement.
i'm not european, but i have always associated pasta companies with italian names.

Yeminius's picture
151 pencils

I think that enough to be in the news 4 free

k-rocka's picture
428 pencils

I live in a city where the harbor waterfront is downtown - and there are tons of shops and restaurant next to ships with people walking by.

Punch's picture
614 pencils

Es la misma pregunta que me hice yo. Pero la idea me gusta mucho. Es un buen trucho para ganar. A lo mejor seria bueno crear una feria de comidas mediterráneas y aprovechar la idea en algo más completo. Otra idea es invitar a los alumnos a visitar los barcos del puerto, pero todo esto no tiene sentido si es sólo para una idea que no tiene un concepto que te permite extender el selling de la marca.

"Aquí también se opina en español y em português".

"no silencies lo que no sabes expresar".

Jet Propulsion Lab's picture
Jet Propulsion Lab
10679 pencils

I guess I should be applauding the agency for its innovative thinking and media choice.
But the trouble is, that's ALL I see. Being creative for creativity's sake. Not that there's anything wrong with it, especially for awards shows. And obviously it has spoken to judges at Clio this year.

But it just makes me wonder how the client did in terms of sales...

musback's picture
355 pencils

I completely second that emotion!
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
New Blog @ http://musback.blogspot.com

Rog's picture
6092 pencils

Same here.
It's humourous, but a tad gross.

>>>> That's not an ad. THIS is an ad.

k-rocka's picture
428 pencils

It gets attention. Sometimes that's half the battle.

Rog's picture
6092 pencils

That's usually the easy half, k-rocka.

>>>> That's not an ad. THIS is an ad.

novel's picture
190 pencils

i love this ad!

vexguy's picture
93 pencils

Very good, pretty good

focus group's picture
focus group
146 pencils

Good but fake.

prozac_republic's picture
196 pencils

not fake.

i walked by it a few times myself.

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The Prozac Republic®

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The Prozac Republic®

Idea machine's picture
Idea machine
166 pencils

lets congratulate the thinking not whether it looks fake or not, its a fresh idea which this day and age makes it brilliant

Enas's picture
741 pencils

yes fresh idea and catchy due to fishing greeeaat... but pasta!!! mm

Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso

CopyCreator's picture
4 pencils

Keep up good work!

Beatboxer's picture
1517 pencils


Who would have thought of it? Cool relation between media and advertiser.

bizkneez's picture
54 pencils

Fab idea - puts a smile on the face.

seb's picture
8 pencils

it's a nice idea. but just type "mondo pasta" into Google.
the third one is the company's website.

they didn't even use the right logo of the client.

mad professor's picture
mad professor
28 pencils

hamburg harbour with english headline to send it to international awards -
is like trying to reproduce a teddy with an grizzly. wake up do some real stuff.

so fake i'm bored of ads like this.

pixelbomb1's picture
2555 pencils

don't be mad. use glad.

Arnold Santillan

Mr.Top's picture
728 pencils

Now this is GREAT!

Guest commenter's picture
Guest commenter

this is really great! Its so refreshing to see something other than logos and 'branding'. I would really want to look at this one!

LucasPS's picture
523 pencils

you need a very clean rope, but its hilarious!!

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