Moitzheim Optician: Revue Magazine Cover

Need a good optician?

Message is written on the blurred cover of the Luxemburger general information family weekly. The sharp cover is revealed on the third page, opposite Optique Motzheim logo.

Agency: Mikado-Publicis, Luxemburg
Creative Director: Didier Leclercq
Copywriter: Frédéric Thill
Art Director: Didier Leclercq


creative420's picture
279 pencils

Alright! Please tell me that this is a work of some trainee. Can't remember.. but it's done to death type of thought.

ralph's picture
70 pencils

sorry i was distracted by the picture of Beyonce on one of the other mags, so didnt get the idea...ohhhh, now i get it! Nice idea

B128's picture
392 pencils

Don't you think the other magazines being so on focus (sharp) is helping matters. It makes this mag look like a cheap print.

Why would I need an optician while I can see Beyonce that clearly?

This ads don't work for me coz if I see the sharp cover the ad is meaningless.

jkschlitz's picture
48 pencils

The ad isn't trying to trick you into thinking you actually need an optician. What it does is draw your attention, so much that you might pick it up and open the cover to see what it's all about. It doesn't look like a cheap print because it's so blurry that you know it isn't on purpose. I think it's a good ad.

purplesimon's picture
475 pencils

This would be great for porn mags - stop w*nking, it makes your eyesight bleary!

Desi's picture
1052 pencils

Guys stop critizing becoz you have to. This is a great idea. Period.

slim's picture
1047 pencils

Period? They sound like fair criticisms to me...

Stigset's picture
1456 pencils

I think it's great, at least it stands out, and makes you smile.It's the sort of thing I would show to all my friends, and remember the optician.

mrtalented's picture
2173 pencils

looks like a bad photoshop skill.

pauloeduardo's picture
14 pencils

at least stands out and makes u smile! 10-4!

brandsurgeon's picture
693 pencils

I wonder why my eyes would choose not to see only one mag??? Must be beef or sumtin.


Most times, worst enemies used to be best friends...

ralph's picture
70 pencils

Did any of you guys actually see or notice the mag with Beyonce? You guys need whatever is being advertised on that mag...oyur sights bad.

addyhoch10's picture
2592 pencils

> why the hell are you so keen on everybody noticing beyoncé?

i like the idea but as B128 said it doesn't really work out as long as the mag's in the rack.

brain123's picture
830 pencils

I did the exact same idea when I was student about 6 years ago.
Beyonce is HOT !!!

the_ashlands's picture
1394 pencils

this would definitely stand out in a newsstand...great simple idea...

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