Modern Shoe Hospital: Band Aid
Advertising Agency: Target, St. John's, Canada
Creative Director: Tom Murphy
Group Head: Jenny Smith
Art Director: Jessica Tipping
Copywriter: Sarah Watton
Released: July 2008
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19 Comments
i´ll not read that
Coerce creativity and difficult attention
İyi Reklam, Kötü Reklam
www.fikirbenm.blogspot.com
no way! when u got sth. sticked to your sole, the first thing to do it to get rid of it in a hidden way (not to let others see u). so, hell no! i wouldn't take it as a memory home.
Bad! really bad!
done before...
"U think it's perfect?! Press delete and start again!"
Voy a hacer de cuenta que no vi esto.
www.yoshirosans.blogspot.com
Yoshiro
I normally don't touch anything that sticks to my shoes, specially band-aids. So I would never read this.
www.storytellerscreative.com
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Nobody would read it. And even if people take a look at it, the logo looks like something that you'd find on a regular band-aid. So you'd really have to make an effort to read this thing that has just stuck to your shoe.
Nobody liked it.
I think it`s cannes.
Just awful.
There's no way I would even come close to touching (nevermind reading and remembering) some gross street Band-Aid stuck to my shoe. The client who bought this is INSANE.
hey! hay algo exactamente igual pero de minas antipersonales que gano cannes hace unos cuantos años.
disgusting, but thanks for the litter!
A IDEA
Australian Landmine awareness campaign, Sydney... yeeeeeeeeeeeeears ago.
And agreed that the Band-Aid idea is tad icky and doesn't encourage turning it over to read it.
Not entirely fresh work, but still interesting
thats sick - no one is going to peel that off there shoe and read it
A Idea must be practical to get the message out there. Majority of us here say they won't read it. So it's not practical=not getting the message out=definitely not an A idea. Always remember Y you're advertising something.
A Idea must be practical to get the message out there. Majority of us here say they won't read it. So it's not practical=not getting the message out=definitely not an A idea. Always remember Y you're advertising something.
@Roger Daly: Same ideas "landmines 2008" by http://www.leoburnett.de/
I hate this way
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