Modern Shoe Hospital: Band Aid

Advertising Agency: Target, St. John's, Canada
Creative Director: Tom Murphy
Group Head: Jenny Smith
Art Director: Jessica Tipping
Copywriter: Sarah Watton
Released: July 2008

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19 comments

Guest commenter's picture
Guest commenter

i´ll not read that

www.fikirbenim.blogspot.com's picture
www.fikirbenim....
54 pencils

Coerce creativity and difficult attention

İyi Reklam, Kötü Reklam
www.fikirbenm.blogspot.com

Guest commenter's picture
Guest commenter

no way! when u got sth. sticked to your sole, the first thing to do it to get rid of it in a hidden way (not to let others see u). so, hell no! i wouldn't take it as a memory home.

Bad! really bad!

Mandark's picture
Mandark
407 pencils

done before...

"U think it's perfect?! Press delete and start again!"

elyoshiro's picture
elyoshiro
545 pencils

Voy a hacer de cuenta que no vi esto.

www.yoshirosans.blogspot.com

STRTLRS's picture
STRTLRS
1607 pencils

I normally don't touch anything that sticks to my shoes, specially band-aids. So I would never read this.

www.storytellerscreative.com

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I think, therefore... yeah.

Guest commenter's picture
Guest commenter

Nobody would read it. And even if people take a look at it, the logo looks like something that you'd find on a regular band-aid. So you'd really have to make an effort to read this thing that has just stuck to your shoe.

Lucas Zaiden's picture
Lucas Zaiden

Nobody liked it.

I think it`s cannes.

ackattak's picture
ackattak
396 pencils

Just awful.
There's no way I would even come close to touching (nevermind reading and remembering) some gross street Band-Aid stuck to my shoe. The client who bought this is INSANE.

robot rock.'s picture
robot rock.

hey! hay algo exactamente igual pero de minas antipersonales que gano cannes hace unos cuantos años.

sneakyhands's picture
sneakyhands
1857 pencils

disgusting, but thanks for the litter!

roi zhang's picture
roi zhang
132 pencils

A IDEA

Roger Daly's picture
Roger Daly
359 pencils

Australian Landmine awareness campaign, Sydney... yeeeeeeeeeeeeears ago.
And agreed that the Band-Aid idea is tad icky and doesn't encourage turning it over to read it.

Leeds United's picture
Leeds United
96 pencils

Not entirely fresh work, but still interesting

timmytimtim's picture
timmytimtim
60 pencils

thats sick - no one is going to peel that off there shoe and read it

exithigh's picture
exithigh
86 pencils

A Idea must be practical to get the message out there. Majority of us here say they won't read it. So it's not practical=not getting the message out=definitely not an A idea. Always remember Y you're advertising something.

exithigh's picture
exithigh
86 pencils

A Idea must be practical to get the message out there. Majority of us here say they won't read it. So it's not practical=not getting the message out=definitely not an A idea. Always remember Y you're advertising something.

mr mofo's picture
mr mofo

@Roger Daly: Same ideas "landmines 2008" by http://www.leoburnett.de/

des4graphic's picture
des4graphic
282 pencils

I hate this way

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