MOCNI (McDonald's Operators of Chicagoland and Northwest-Indiana): Shamrock Shake Spill

Advertising Agency: Leo Burnett, Chicago, USA
Executive Creative Directors: Mark Tutssel
Creative Directors: John Montgomery, Brian Shembeda, Avery Gross
Art Director: Tim Ratchford
Copywriter: Jason Curry
Photographer: Jeff Schear
Executive Producer: Denis Giroux
Producer: Samantha Howes
Production Company: Studio 1 Digital

12 comments

Jaap Grolleman's picture
Jaap Grolleman
6996 pencils

I can see the colour is "green" but not as in environmental friendly I suppose. Aren't people gonna freak out? It might be safe but how do they know? Hm maybe they don't care at Saint Patty's day.

Sushi lover's picture
Sushi lover
907 pencils

I see nothing but green. and I dont understand what it is trying to say - shamrock shakes are back? who cares?
Besides, I really dont like the logo on green background, is it an official logo?

Dream needs to be big!

Pedestrian's picture
Pedestrian
492 pencils

I don't think it's supposed to be about eco-friendly. It's for McDonald's Shamrock shake....which I think is nasty...but people anxiously wait for it every year. The green color represents Saint Patrick's Day, at least in the U.S. Not eco-friendliness. And I don't think people will freak out. Hell, they're probably going to spend this week drinking green-colored beer.

YJ's picture
YJ
372 pencils

Every year on St. Patrick's day, the city of Chicago colors the Chicago River green to celebrate. I'm assuming the ad is playing off the green shamrock shakes and the river being green.

atb2005's picture
atb2005
13567 pencils

Yep. I am from Chicago :)

YJ's picture
YJ
372 pencils

I grew up in Sterling, a couple hours west on 88.

thanhsinh's picture
thanhsinh
2 pencils

tôi là thành viên mới mong dược học hỏi và chia sẽ với tất cacr các anh chị cùng chuyên ngành, thiết kế đồ họa

TommyO's picture
TommyO
1866 pencils

We don't have green shakes here. What flavor is that supposed to be?

CuriousPencil's picture
CuriousPencil
4227 pencils

Guinness.

John van de Vorstenbosch's picture
John van de Vor...
216 pencils

The thumbnail made me think it was Heineken :)

CommandZ's picture
CommandZ
2486 pencils

Great idea.

jeff.emmanuel's picture
jeff.emmanuel
149 pencils

Green is very much like Heineken. Nice thought thought!

Jeff

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