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MOCNI (McDonald's Operators of Chicagoland and Northwest-Indiana): Shamrock Shake Spill

MOCNI (McDonald's Operators of Chicagoland and Northwest-Indiana): Shamrock Shake Spill
Your rating: None Average: 4.4 (31 votes)

Advertising Agency: Leo Burnett, Chicago, USA
Executive Creative Directors: Mark Tutssel
Creative Directors: John Montgomery, Brian Shembeda, Avery Gross
Art Director: Tim Ratchford
Copywriter: Jason Curry
Photographer: Jeff Schear
Executive Producer: Denis Giroux
Producer: Samantha Howes
Production Company: Studio 1 Digital

12 Comments

Jaap Grolleman's picture 6401 pencils
Jaap Grolleman | Tue, 2011-03-15 16:56

I can see the colour is "green" but not as in environmental friendly I suppose. Aren't people gonna freak out? It might be safe but how do they know? Hm maybe they don't care at Saint Patty's day.

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Sushi lover's picture 895 pencils
Sushi lover | Tue, 2011-03-15 17:03

I see nothing but green. and I dont understand what it is trying to say - shamrock shakes are back? who cares?
Besides, I really dont like the logo on green background, is it an official logo?

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Pedestrian's picture 438 pencils
Pedestrian | Tue, 2011-03-15 17:03

I don't think it's supposed to be about eco-friendly. It's for McDonald's Shamrock shake....which I think is nasty...but people anxiously wait for it every year. The green color represents Saint Patrick's Day, at least in the U.S. Not eco-friendliness. And I don't think people will freak out. Hell, they're probably going to spend this week drinking green-colored beer.

YJ's picture 369 pencils
YJ | Tue, 2011-03-15 19:06

Every year on St. Patrick's day, the city of Chicago colors the Chicago River green to celebrate. I'm assuming the ad is playing off the green shamrock shakes and the river being green.

atb2005's picture 13683 pencils
atb2005 | Tue, 2011-03-15 19:09

Yep. I am from Chicago :)

YJ's picture 369 pencils
YJ | Tue, 2011-03-15 19:33

I grew up in Sterling, a couple hours west on 88.

thanhsinh's picture 2 pencils
thanhsinh | Wed, 2011-03-16 00:20

tôi là thành viên mới mong dược học hỏi và chia sẽ với tất cacr các anh chị cùng chuyên ngành, thiết kế đồ họa

TommyO's picture 1878 pencils
TommyO | Wed, 2011-03-16 03:47

We don't have green shakes here. What flavor is that supposed to be?

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CuriousPencil's picture 4273 pencils
CuriousPencil | Wed, 2011-03-16 05:54

Guinness.

John van de Vorstenbosch's picture 216 pencils
John van de Vorstenbosch | Wed, 2011-03-16 08:06

The thumbnail made me think it was Heineken :)

CommandZ's picture 1580 pencils
CommandZ | Wed, 2011-03-16 09:49
7

Great idea.

jeff.emmanuel's picture 149 pencils
jeff.emmanuel | Thu, 2011-03-17 07:36

Green is very much like Heineken. Nice thought thought!

Jeff

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