Easier parking

October 2011
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Also From This Campaign (1 items)


It's easier to park in our new parking house.

Advertising Agency: Halva Kungariket, Malmö, Sweden
Creative Director: Markus Lindsjö
Art Director: Markus Lindsjö
Copywriter: Gunnar Peterson
Additional credits: Tina Sandberg, Gustav Johansson, Tomas Nilsson

Comments (7)

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Highest Rated

ladybug2535's picture
78 Activity Scores

Great stunt! Talk about viral advertising. I really love how they took advantage of an act of vandalism. They should also figure out why people didn't want to use the new garage....but as far as the ad campaign, very effective. I do wonder if the vandals set the cars on fire because they were ticked off that it WAS an advertising stunt. Some people really hate that. I don't think the advertisers did it (though they can be pretty sneaky--too much potential liability), I think they just took advantage of it.