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Easier parking

Published/Aired: 
October 2011
Description: 

It's easier to park in our new parking house.

Advertising Agency: Halva Kungariket, Malmö, Sweden
Creative Director: Markus Lindsjö
Art Director: Markus Lindsjö
Copywriter: Gunnar Peterson
Additional credits: Tina Sandberg, Gustav Johansson, Tomas Nilsson

Comments (7)

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Highest Rated

ladybug2535's picture
ladybug2535
Activity Score 78

Great stunt! Talk about viral advertising. I really love how they took advantage of an act of vandalism. They should also figure out why people didn't want to use the new garage....but as far as the ad campaign, very effective. I do wonder if the vandals set the cars on fire because they were ticked off that it WAS an advertising stunt. Some people really hate that. I don't think the advertisers did it (though they can be pretty sneaky--too much potential liability), I think they just took advantage of it.

Jexep's picture
Jexep
Activity Score 182

Easy, Simple, but High Impact! :)

I like the part of creating topics not just another ads.

my marketing blog (Thai Language): http://jexep.net

bate_palmas's picture
bate_palmas
Activity Score 1479

So simple it's scary.

kleenex's picture
kleenex
Activity Score 43505

I love it.

adschmad's picture
adschmad
Activity Score 72
henito's picture
henito
Activity Score 560

come on ...

Beamen's picture
Beamen
Activity Score 225

Good!

Some local talents set the cars on fire? Hmmm...

ladybug2535's picture
ladybug2535
Activity Score 78

Great stunt! Talk about viral advertising. I really love how they took advantage of an act of vandalism. They should also figure out why people didn't want to use the new garage....but as far as the ad campaign, very effective. I do wonder if the vandals set the cars on fire because they were ticked off that it WAS an advertising stunt. Some people really hate that. I don't think the advertisers did it (though they can be pretty sneaky--too much potential liability), I think they just took advantage of it.

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