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Mobilia shopping mall: Easier parking

It's easier to park in our new parking house.

Advertising Agency: Halva Kungariket, Malmö, Sweden
Creative Director: Markus Lindsjö
Art Director: Markus Lindsjö
Copywriter: Gunnar Peterson
Additional credits: Tina Sandberg, Gustav Johansson, Tomas Nilsson
Published: Spring 2011

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7 comments

Jexep's picture
Jexep
182 pencils

Easy, Simple, but High Impact! :)

I like the part of creating topics not just another ads.

my marketing blog (Thai Language): http://jexep.net

bate_palmas's picture
bate_palmas
1479 pencils

So simple it's scary.

kleenex's picture
kleenex
26203 pencils

I love it.

henito's picture
henito
557 pencils

come on ...

Beamen's picture
Beamen
227 pencils

Good!

Some local talents set the cars on fire? Hmmm...

ladybug2535's picture
ladybug2535
78 pencils

Great stunt! Talk about viral advertising. I really love how they took advantage of an act of vandalism. They should also figure out why people didn't want to use the new garage....but as far as the ad campaign, very effective. I do wonder if the vandals set the cars on fire because they were ticked off that it WAS an advertising stunt. Some people really hate that. I don't think the advertisers did it (though they can be pretty sneaky--too much potential liability), I think they just took advantage of it.

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