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Cotton lungs

Agency: 
Published/Aired: 
August 2013

Ambient advertisment created by McCann, Serbia for MK Mountain Resort, within the category: Transport.

Take a deep breath. MK Mountain Resort.

Advertising Agency: McCann Beograd/McCann Skopje
Creative Directors: Jana Savic Rastovac, Vladimir Cosic
Art Director / Copywriter: Zdravko Kevreshan
Photographer: Aleksandar Jakovljevic
Additional credits: Milos Stankovic, Dejan Ivanov

Comments (7)

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Highest Rated

scarfinati's picture
scarfinati
Activity Score 843

Seems like the message is how bad the air quality is at the resort

DesignDine's picture
DesignDine
Activity Score 1313

Really like the idea.

Inkwell's picture
Inkwell
Activity Score 148

Simple and effective. Well done!

swarley's picture
swarley
Activity Score 3

This is a very rare viral that actually has a point. Great job!

certaintly's picture
certaintly
Activity Score 3994

i feel like this has been done before, but otherwise, nice job

scarfinati's picture
scarfinati
Activity Score 843

Seems like the message is how bad the air quality is at the resort

Siddarth Basavaraj's picture
Siddarth Basavaraj
Activity Score 1673

like it.. effective

Love creating ads..

myles's picture
myles
Activity Score 3

Amazing insight! great execution! Winner!

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