Mitsubishi: Scratch n' sniff
Advertising Agency: BBDO / OMD Puerto Rico
Creative Director: Rafael Sepulveda
Art Director: Jesus Diaz
Copywriters: Tania Ramos, Guillermo Rodriguez
Released: February 2008
Advertising Agency: BBDO / OMD Puerto Rico
Creative Director: Rafael Sepulveda
Art Director: Jesus Diaz
Copywriters: Tania Ramos, Guillermo Rodriguez
Released: February 2008

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Comments
traduccion porvavor
"just commenting to gather points i love free drinks"
http://adsoftheworld.com/forum/dungeon/truly_from_the_heart
The man who stops advertising to save money is like the man who stops the clock to save time
bla bla bla... oh that new car smell! :P
Or is that the exhaust smell?
So what?
;)))
why?
Lame :)
But maybe I don´t understand the description... (not in english)
So they are saying a new car will have "That New Car Smell". Hmmm. I guess you can't argue with the logic.
nice... the ad provided a new car smell.
good insight.
a smell you cant get