Mitsubishi Pajero: Essential Mountain Gear

Advertising Agency: Clemenger BBDO, Wellington, New Zealand
Executive Creative Director: Duster
Creative Director: Paul Nagy
Art Directors: Martin Hermans, Oliver Maisey
Copywriter: Dan Moth
Illustrator: Salt Design

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capywriter's picture
5511 pencils

a different use of media, but the little stories don't blow me away...

Guest commenter's picture
Guest commenter

I don't get it at all!

sneakyhands's picture
1857 pencils

let's hope the legless hero doesn't need to use the clutch, and what happened to the pajero with the dog? i looks like it was on the business end of a drive by.

yalaurie's picture
121 pencils

yeah, I totally didn't get the dog one.

whitespace's picture
1953 pencils

the dog is supposed to be a rescue dog, but ended up not moving and being rescued instead.

love the little stories and the media. bird one's a little off for me though.

Guest commenter's picture
Guest commenter

jajajajajaja very funny

Guest commenter's picture
Guest commenter

the dog one is funny.
it plays on the whole st bernard coming to help the stranded human.

Guest commenter's picture
Guest commenter

the dog one is funny.
it's a play on the whole 'st bernard saves the stranded skier' theme.

yalaurie's picture
121 pencils

Yeah, I got that. But did they fall in ice? Is it snow? It didn't read as quickly as the others.

homutmiranda's picture
37 pencils

i like the sticking tongue one, very evil~

tototwiga's picture
153 pencils

Cleaver campaign. Totally appropriate for audience and medium. Tongue on the stop sign was the best.

sparky's picture
454 pencils

ha ha i love the tongue one too!!!!

Anurag Sahu's picture
Anurag Sahu
102 pencils

I like this one, funny and simple,,,lol people didnt understand this ad !
wow !

slip's picture
919 pencils

stop sign one is shweet



Guest commenter's picture
Guest commenter

These NZ wankers completely stole this idea from DDB Chicago and their "What's In It For You" campaign for the Chicago Tribune, from 2004-05. (Except DDB and famed animation artist J.J. Seidelmaier could get the gag to fit in three frames.)

Guest's picture

dumb and dumber remake- duhh!

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