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Mitsubishi Pajero: Essential Mountain Gear

Mitsubishi Pajero: Essential Mountain Gear
Your rating: None Average: 5.7 (23 votes)

Advertising Agency: Clemenger BBDO, Wellington, New Zealand
Executive Creative Director: Duster
Creative Director: Paul Nagy
Art Directors: Martin Hermans, Oliver Maisey
Copywriter: Dan Moth
Illustrator: Salt Design

16 Comments

capywriter's picture 5526 pencils

a different use of media, but the little stories don't blow me away...

Guest commenter's picture

I don't get it at all!

sneakyhands's picture 1871 pencils

let's hope the legless hero doesn't need to use the clutch, and what happened to the pajero with the dog? i looks like it was on the business end of a drive by.

yalaurie's picture 129 pencils

yeah, I totally didn't get the dog one.

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whitespace's picture 2055 pencils

the dog is supposed to be a rescue dog, but ended up not moving and being rescued instead.

love the little stories and the media. bird one's a little off for me though.

Guest commenter's picture

jajajajajaja very funny

Guest commenter's picture

the dog one is funny.
it plays on the whole st bernard coming to help the stranded human.

Guest commenter's picture

the dog one is funny.
it's a play on the whole 'st bernard saves the stranded skier' theme.

yalaurie's picture 129 pencils

Yeah, I got that. But did they fall in ice? Is it snow? It didn't read as quickly as the others.

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http://laurienickerson.com

homutmiranda's picture 37 pencils

i like the sticking tongue one, very evil~

tototwiga's picture 153 pencils

Cleaver campaign. Totally appropriate for audience and medium. Tongue on the stop sign was the best.

sparky's picture 458 pencils

ha ha i love the tongue one too!!!!

Anurag Sahu's picture 102 pencils

I like this one, funny and simple,,,lol people didnt understand this ad !
wow !

slip's picture 925 pencils

stop sign one is shweet

*****

SJB

Guest commenter's picture

These NZ wankers completely stole this idea from DDB Chicago and their "What's In It For You" campaign for the Chicago Tribune, from 2004-05. (Except DDB and famed animation artist J.J. Seidelmaier could get the gag to fit in three frames.)

Guest's picture

dumb and dumber remake- duhh!

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