Mitsubishi Pajero: Dirty Pajero
Showrooms are generally places where cars are shown in mint condition. But a Pajero, is known as a 'true' SUV. Taking a cue from that insight, we displayed a Pajero that had been through Hell and back.
Advertising Agency: Contract Advertising, India
Creative Directors: Raghu Bhat, Manish Bhatt, Srreram Athray
Art Directors: Ankit Kothari, Sandeep Das
Copywriter: Rayomand J. Patell
Photographer: Joseph Daniel
Released: November 2007