Essential Mountain Gear

October 2008

Ambient advertisment created by BBDO, New Zealand for Mitsubishi, within the category: Automotive.

Advertising Agency: Clemenger BBDO, Wellington, New Zealand
Executive Creative Director: Duster
Creative Director: Paul Nagy
Art Directors: Martin Hermans, Oliver Maisey
Copywriter: Dan Moth
Illustrator: Salt Design

Comments (16)

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capywriter's picture
Activity Score 5509

a different use of media, but the little stories don't blow me away...

Guest commenter's picture
Guest commenter

I don't get it at all!

sneakyhands's picture
Activity Score 1857

let's hope the legless hero doesn't need to use the clutch, and what happened to the pajero with the dog? i looks like it was on the business end of a drive by.

yalaurie's picture
Activity Score 121

yeah, I totally didn't get the dog one.

whitespace's picture
Activity Score 1953

the dog is supposed to be a rescue dog, but ended up not moving and being rescued instead.

love the little stories and the media. bird one's a little off for me though.

Guest commenter's picture
Guest commenter

jajajajajaja very funny

Guest commenter's picture
Guest commenter

the dog one is funny.
it plays on the whole st bernard coming to help the stranded human.

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Guest commenter

the dog one is funny.
it's a play on the whole 'st bernard saves the stranded skier' theme.

yalaurie's picture
Activity Score 121

Yeah, I got that. But did they fall in ice? Is it snow? It didn't read as quickly as the others.

homutmiranda's picture
Activity Score 37

i like the sticking tongue one, very evil~

tototwiga's picture
Activity Score 153

Cleaver campaign. Totally appropriate for audience and medium. Tongue on the stop sign was the best.

sparky's picture
Activity Score 454

ha ha i love the tongue one too!!!!

Anurag Sahu's picture
Anurag Sahu
Activity Score 102

I like this one, funny and simple,,,lol people didnt understand this ad !
wow !

slip's picture
Activity Score 919

stop sign one is shweet



Guest commenter's picture
Guest commenter

These NZ wankers completely stole this idea from DDB Chicago and their "What's In It For You" campaign for the Chicago Tribune, from 2004-05. (Except DDB and famed animation artist J.J. Seidelmaier could get the gag to fit in three frames.)

Guest's picture

dumb and dumber remake- duhh!

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