An average of 3 kids disappears in Argentina every day. People, however, don`t get involved with the problem. Almacen and Missing Children developed “The Invisible flyer” to warn the society about this situation. The action was developed in the national championship final game, with over 48000 people in the audience. Thanks to a quite particular flyer, thousands of people opened their eyes.
Ambient advertisment created by Almacen, Argentina for Missing Children, within the category: Public Interest, NGO.
Co-Chairmans: Daniel Onorato, Caio Lucini
Executive Creative Directors: Walter Onorato, Diego Duprat
Copywriter: Maximiliano Samaruga
Art Director: Pablo Kahn
Productor Company: Potrero
Agency Producer: Diego Schapira
Director of Photography: Matias Mesa
Post: Steady Lab
Music / Sound: Twins Music
“Say Less, Do More”: Words of Inspiration From the 2017 Clio Sports AwardsRead More
Inside the Agency
How DDB’s Ari Weiss And Keith Reinhard Are Embracing Ad Legend Bill Bernbach’s “Rebel Spirit”Read More
Ward+Robes Designer Gowns Offer Individuality for Hospitalized TeensRead More
Empathy, Observation, Openness: IDEO’s Roshi Givechi on the Narrative of Product DesignRead More