Four mirrors were placed in the main movie theaters around town (São Paulo, Campinas, Rio de Janeiro). Each mirror reflected the “super power” of the movie’s characters.
Production: Anelito Nóbrega, Aroldo Corrêa.
Advertising Agency: MPM, São Paulo, Brazil
Creative Directors: Aaron Sutton, Jorge Iervolino
Art Director: Guilherme Somensato
Copywriter: José Arnaldo Suaid
Account Managers: Marcelo Passos, Gisele Pansera, Daniel Amorim
Media: Daniel Chalfon, Eduardo Léllis, Priscila Carmona, Bruno Ortega