Miradent oral care system: Dental floss
Advertising Agency: Philipp und Keuntje, Hamburg, Germany
Creative Directors: Diether Kerner, Oliver Ramm
Art Director: Sönke Schmidt
Copywriter: Daniel Hofmann
Account: Tanja Heier, Sandra Vetter
Released: June 2008
20 comments
very nice
OMFG
y had the exact same idea, the exact same execution.
at least now i know my student portfolio isn't (or wasn't) that bad after all.
grats to your potential students~~
hahah nice.....cute!
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Whats the benefit here? Everyone knows dental floss fits between the teeth. Thats like a car ad telling me I can get from point A to point B in less time than horseback. Any brand of floss would work with this ad. Early settler.
Idd... any floss could use this ad, but it's this brand that does it. Do you necessarily always have to promise a special benefit before you are allowed to advertise? Name recognition, anyone?? For God's sake, it's dental floss!
done done done meaningless and done. our floss goes between your teeth. that is genius.
done done done
thousand times for different products
sorry guys, done before.
me like
haven't seen it before but hey, there's a lot i haven't seen
Serviceplan has done this before.... Exactly the same execution. I am sick of that!
[BrettHeart™]
does someone has a link for that?
No, sorry. They sended it to ADC Germany this year. But i think it doesn't win anything... :-)
[BrettHeart™]
are you thee bret heart? bret "hitman" heart, famous canadian wrestler?
http://en.wikipedia.org/wiki/Bret_Hart
done before
Done! Even I did it. When someone else's execution won an award in 2006, I took it out of my portfolio. Ideas never end.
FER.
hahah @ sburns4... bret hitman hart is already dead, he died in an wrestling accident...
that was his brother owen.
cute but done.
www.storytellerscreative.com
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uncommonly
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