Miojo Instant Noodles: Miojo Mission

An unmanned rocket will take a capsule that was built with the purpose of carrying the ingredients for the recipe created by Bassoleil to an altitude of more than 100 km and then eject it into space. The idea for the meal is to achieve the boiling point when the capsule crosses the mesosphere on its way back home. The mesosphere is the layer of Earth's atmosphere that is responsible for, among other things, burning up meteors and now also for preparing space noodles. The development of the capsule will be finalized and the tests on the rocket will be conducted in the coming months. The rocket will be launched in January 2015, kicking off the celebration for the 50th anniversary of Nissin Miojo Lámen in Brazil.

Advertising Agency: F/Nazca Saatchi & Saatchi, Sao Paulo, Brazil
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1 comment

McLoving's picture
278 pencils

All of this for instant noodles, what a noble cause

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