MINI: Wind it

Briefing
Create buzz for MINI in the wonderful city of Rio de Janeiro.

Idea
To continue the non-traditional brand experience that MINI always offers around the world, we transformed the most loved car into a toy for grown ups, attaching a giant rotating wind key to the back. Three cars were driven by British royal guards in strategical points of the city and interacted with the public.

Advertising Agency: Hurra, Sao Paulo, Brazil
Creative Director: Ariel Legmann
Art Director: Gabriel Untura
Copywriter: Junior Datena
Photographer: Alexandre Bellon
Published: May 2013