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Wind it

Agency Network: 
Published/Aired: 
May 2013
Description: 

Briefing
Create buzz for MINI in the wonderful city of Rio de Janeiro.

Idea
To continue the non-traditional brand experience that MINI always offers around the world, we transformed the most loved car into a toy for grown ups, attaching a giant rotating wind key to the back. Three cars were driven by British royal guards in strategical points of the city and interacted with the public.

Ambient advertisment created by Hurra, Brazil for Mini, within the category: Automotive.

Advertising Agency: Hurra, Sao Paulo, Brazil
Creative Director: Ariel Legmann
Art Director: Gabriel Untura
Copywriter: Junior Datena
Photographer: Alexandre Bellon

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