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Salutes

Agency: 
Published/Aired: 
September 2013
Description: 
Advertising Agency: Iris Worldwide, London, UK
Executive Creative Director: Shaun McIlrath
Deputy Creative Directors: Dave Newbold, Jim Eyre
Art Director: Jim Eyre
Copywriters: Dave Newbold, David Feldman, Shaun McIlrath
Account Director: Nicola Malcolm
Designer: James Butt
Account Manager: Sian Patrick

Comments (10)

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Highest Rated

kleenex's picture
kleenex
Activity Score 44681

not bad at all.

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Don't even need to give away stuff for free, the billboards are good on itself.

khronos's picture
khronos
Activity Score 998

brilliant stuff!!

adnut's picture
adnut
Activity Score 147

nice! And i agree with Grolleman...no need to give free stuff...

Koto's picture
Koto
Activity Score 63

How giving away free stuff to people who already have a mini will help?
What about the brand talking to the drivers while they're driving?
We make thousands of ads against 'drink&drive', 'text&drive', 'makeup&drive'...
This is a joke.

PitchStock's picture
PitchStock
Activity Score 56

Also marketing to existing customers is an interesting strategy, isn't it about new sales?

Pitch your ideas better.

MaximeGK's picture
MaximeGK
Activity Score 78

Existing customers are most likely already sold on the brand. Give the users a reason to talk about you, and the word of mouth will spread.

adri10288's picture
adri10288
Activity Score 337

@PitchStick - for MINI, building a great relationship with their customers is high priority. MINI customers are likely to share their great MINI experiences with their social network, thus leading to new sales down the road.

ivanm16's picture
ivanm16
Activity Score 387

bravo! Good stuff.

kleenex's picture
kleenex
Activity Score 44681

not bad at all.

katherin1's picture
katherin1
Activity Score 64

Good.

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