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Mini: Salutes

Advertising Agency: Iris Worldwide, London, UK
Executive Creative Director: Shaun McIlrath
Deputy Creative Directors: Dave Newbold, Jim Eyre
Art Director: Jim Eyre
Copywriters: Dave Newbold, David Feldman, Shaun McIlrath
Account Director: Nicola Malcolm
Designer: James Butt
Account Manager: Sian Patrick

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10 comments

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Don't even need to give away stuff for free, the billboards are good on itself.

khronos's picture
khronos
998 pencils

brilliant stuff!!

adnut's picture
adnut
147 pencils

nice! And i agree with Grolleman...no need to give free stuff...

Koto's picture
Koto
49 pencils

How giving away free stuff to people who already have a mini will help?
What about the brand talking to the drivers while they're driving?
We make thousands of ads against 'drink&drive', 'text&drive', 'makeup&drive'...
This is a joke.

PitchStock's picture
PitchStock
58 pencils

Also marketing to existing customers is an interesting strategy, isn't it about new sales?

Pitch your ideas better.

MaximeGK's picture
MaximeGK
78 pencils

Existing customers are most likely already sold on the brand. Give the users a reason to talk about you, and the word of mouth will spread.

adri10288's picture
adri10288
337 pencils

@PitchStick - for MINI, building a great relationship with their customers is high priority. MINI customers are likely to share their great MINI experiences with their social network, thus leading to new sales down the road.

ivanm16's picture
ivanm16
373 pencils

bravo! Good stuff.

kleenex's picture
kleenex
29385 pencils

not bad at all.

katherin1's picture
katherin1
64 pencils

Good.

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