Mini: Pole position

During the morning rush hour, MINI brought drivers into pole position with a special guerrilla poster at the traffic lights. The message was clear at first glance: speed yourself up. The sleek special model MINI Ace catapults its drivers from zero to the maximum legal speed and further in no time. The picture montage was specially created for this location and thus gave the perfect illusion.

Advertising Agency: Draftfcb/Lowe Group, Zürich, Switzerland
Creative Director: Daniel Comte
Art Director: Frédéric Nogier
Copywriter: Tizian Walti
Consulting: Rolf Jeger, Martin Gonzenbach, Nina Marti
Images and Retouching: Ansichtsache
Promotion: Spool

September, 2011


Blashyrkh's picture
32882 pencils

Bad message, bad media, especially in traffic.

karmacoin's picture
688 pencils

several campaigns have used this kind of methods at traffic lights, they just take like 10 or 15 sconds to show it, in other cases some campaigns did even acted in the middle of the pedestrian crossing

Davai's picture
618 pencils

How can a CD accept this ?

thedesignaddict's picture
5403 pencils

A little obtrusive, but fun. I like it.

morse's picture
17103 pencils

I think this is awesome.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

krautland's picture
3216 pencils

three people to reach three people. as ineffective as possible.

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