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Pole position

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Published/Aired: 
September 2011
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Description: 

During the morning rush hour, MINI brought drivers into pole position with a special guerrilla poster at the traffic lights. The message was clear at first glance: speed yourself up. The sleek special model MINI Ace catapults its drivers from zero to the maximum legal speed and further in no time. The picture montage was specially created for this location and thus gave the perfect illusion.

Advertising Agency: Draftfcb/Lowe Group, Zürich, Switzerland
Creative Director: Daniel Comte
Art Director: Frédéric Nogier
Copywriter: Tizian Walti
Consulting: Rolf Jeger, Martin Gonzenbach, Nina Marti
Images and Retouching: Ansichtsache
Promotion: Spool

Comments (6)

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Highest Rated

krautland's picture
krautland
3216 Activity Scores

three people to reach three people. as ineffective as possible.

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